Full-time or Contract-to-Permanent Opportunity

Position Overview:

We seek an experienced SEM Specialist to develop and manage paid search campaigns on platforms like Google, Bing, Yahoo, and other PPC and paid social media channels. The ideal candidate will have a strong background in B2C and B2B industries, particularly in lead generation for senior living, tourism, manufacturing, and home services.

Key Responsibilities:

• Develop and implement effective campaign strategies for agency clients.
• Execute tests, collect and analyze data, and identify trends and insights to optimize campaigns.
• Achieve maximum ROI in paid search campaigns through detailed data analysis.
• Create and present monthly performance reports highlighting campaign activities and outcomes.
• Engage in other relevant tasks to support the digital media team.

Requirements:

• Proven experience in SEM and PPC campaign management on Google, Yahoo, and Bing.
• Google Ads and Google Analytics certifications.
• Experience in managing paid social media campaigns.
• Proficiency in Excel, including Pivot Tables and Formulas.
• Expertise with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Bachelor's degree in Analytics, Marketing, Business, or a related field.

Why Join Us:

• Be part of a supportive and energetic team that values collaboration and success.
• Engage with a diverse range of clients across various industries.
• Enjoy a fun and dynamic work environment that fosters professional growth and development.