POSITION OVERVIEW  

The SVP, Brand Content & Creative will join Global Atlantic’s Marketing organization based in New York, NY or Hartford, CT. This role reports directly to the Chief Marketing Officer, and acts as a strategic leader and partner to the Management Committee. This role is accountable for defining and building the corporate brand and content strategy for Global Atlantic, in close partnership with KKR.

RESPONSIBILITIES 

• Developing and managing brand strategy and identity of the firm, engaging with executive leadership and in collaboration with KKR and external agencies
• Defining and managing content creative processes, thought leadership, and thematic marketing programs aligned to strategic business priorities; deep dive focus on Institutional markets
• Developing and executing brand building within business lines and regional markets as needed
• Aligning brand messaging to various constituencies including, but not limited to: retail and institutional clients/prospects, investors, regulators, shareholders, industry and community partners, employees and prospective employees
• Developing and executing on strategic targeted paid media plan in support of brand visibility and growth objectives
• Establishing framework for metrics and measurement of brand health and progress towards strategic goals
• Overseeing the internal creative agency, a team of writers, designers and video producers, on BAU creative executions and strategic marketing initiatives
• Source, negotiate, and manage outside vendors associated with content and brand development and execution

QUALIFICATIONS 

• Bachelor’s degree in Marketing, Communications, Business or related field
• Minimum 15 years of experience in advertising or brand management within financial services or similarly regulated industries
• Proven track record of close partnerships with capital markets, reinsurance or M&A clients, building subject matter expertise and business acumen
• Experience developing and managing brand end-to-end, engaging in strategy definition and tactical execution
• Strong leadership track record building and developing high-performing teams