526 Website Marketing Manager Jobs in Boston, MA
Global Payments is Hiring a Website Marketing Manager Near Boston, MA
What Part Will You Play?
- Works closely with other teams, such as demand generation/events, product marketing, content marketing and customer marketing to ensure cohesive online branding and marketing strategy.
- Defines and leads the re-architecture and evolution of the code framework and site content/design to improve overall website performance, user experiences, and lead conversion rate optimization (CRO).
- Manages technical aspects of the website that affect UX, including quick loading times and intuitive navigation.
- Researches, optimizes, and expands an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis.
- Manages and optimizes website content, imagery, and lead conversion assets to ensure they are up-to-date, compelling, and inline with SEO best practices.
- Implements and manages personalization features to enhance user engagement and improve lead qualification process.
- Plans and executes A/B testing on the website to identify efficiencies and opportunities to better engage our users and maximize conversions.
- Oversees day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates.
- Develops CRO testing strategies, with consideration of overall campaign strategies and source channels.
- Analyzes website traffic metrics and user behavior to identify opportunities for growth and optimization.
- Tracks and reports on key performance indicators (KPIs), providing regular updates to senior management on the effectiveness of various campaigns and initiatives.
- Supports marketing operations and other teams as needed through the creation of landing pages, original design elements, and navigation.
- Maintains a strong understanding of industry trends, competitive landscape, and digital marketing best practices.
- Bachelor's Degree
- Relevant Experience or Degree in: No specific field
- Combination of relevant training and/ or experience in lieu of degree
- Typically Minimum 6 Years Relevant Exp
- Prefer marketing service or marketing agency experience.
- Prefer Pardot, sales force and email automation experience.
- Prefer payments industry experience.
- 6 years digital marketing experience.
- Creative, curious thinker with the ability to identify and solve problems
- Innovative and stays current with digital marketing trends and technologies.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Strong knowledge of SEO, UX practices, website testing, buyers journeys and best practices for engaging visitors, personalization, and content marketing best practices.
- Cognizant of web design, emerging technologies, and UI frameworks, and have the ability to identify the advantages/disadvantages of approaches, and make recommendations.
- Must have experience with Google Analytics, GA4, Google Tag Manager, VWO and other relevant tools, be able to lead the implementation, management, and customization of these platforms.
- Ability to analyze data to drive strategic decisions.
- Significant experience with website content management systems (CMS) and basic knowledge of HTML.
- Experience leading cross functional teams to achieve growth objectives.
- Ability to accurately estimate future and remaining work effort, and meet deadlines.
- Outstanding written and verbal communications skills.
Benefits: Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
Apply By: Friday, June 28, 2004
Job Summary
Full Time
Software & Cloud Computing
$117k-152k (estimate)
06/22/2024
07/20/2024
globalpaymentsinc.com
ATLANTA, GA
15,000 - 50,000
1967
Public
JEFFREY S SLOAN
$5B - $10B
Software & Cloud Computing
Related Companies
About Global Payments
Global Payments provides payroll administration, Point of Sale, m-commerce and payment processing solutions for businesses.
The job skills required for Website Marketing Manager include Product Marketing, Digital Marketing, Demand Generation, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Website Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Website Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Website Marketing Manager positions, which can be used as a reference in future career path planning. As a Website Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Website Marketing Manager. You can explore the career advancement for a Website Marketing Manager below and select your interested title to get hiring information.
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