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Director, Product Marketing
Globality Inc. Palo Alto, CA
$235k-288k (estimate)
Full Time 1 Month Ago
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Globality Inc. is Hiring a Director, Product Marketing Near Palo Alto, CA

Joel Hyatt and Lior Delgo founded Globality with a vision to create prosperous and healthy economies, companies, communities, and individuals. In this new era of the Autonomous Enterprise, Globality is on a mission to unleash productivity and purpose through autonomous sourcing and procurement. Leveraging our sophisticated AI, Globality empowers leading global companies to automate their purchasing processes and optimize how they spend their money – improving their profits, advancing their objectives, and extending their impact. Our customers love Globality. You will too.

The foundation of our culture is based off of our values: Trust, Collaboration and Innovation. Our goal is to create an environment where each person feels valued and experiences a natural sense of belonging. Not only have we been recognized for our transformational technology, but we’re also humbled to be recognized for the workplace culture we’ve built here. So we encourage you to bring your work and your life experiences. Bring your problem-solving skills, sure, but don’t forget your joy and passion. Bring the talent that makes you stand out but also bring the communities that ground and support you. We are a greater, more resilient world through the power of us.

Role Summary:

As the Director, Product Marketing, you enhance product positioning to drive conversion and expansion of the Globality platform. This role will collaborate cross functionally with key stakeholders on the Product, Marketing, Sales, and Customer Success teams to develop go-to-market strategies, product launch plans, messaging frameworks, and personas.

 What you will be doing:

  • Develop compelling, differentiated messaging, with a clear understanding of the target audience, competition and the use cases we can address
  • Provide insight on what drives customer lifetime value and provide mentorship to cross-functional partners on opportunities to improve customer experience
  • Empower the frontline team (Sales and Customer Success) with compelling pitches and collateral to increase velocity and drive conversion
  • Actively partner with the product team and influence the product roadmap based on customer insight, market research, customer adoption, and market awareness
  • Support channel marketing efforts by contributing deep product knowledge and customer insights to accelerate growth
  • Define key performance indicators (KPIs) for product marketing initiatives and track performance against goals. Leverage data and analytics to measure the effectiveness of campaigns and adjust strategies accordingly.

Please note this is a hybrid role based out of our Palo Alto officeand requires a minimum of3 days in office.

 What we are looking for: 

  • 10 years demonstrated experience in B2B product marketing; procurement experience is preferred but not required
  • Experience building and executing strategic product launch plans including customer segmentation, messaging and positioning, and go-to-market strategies
  • Strong understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful
  • Robust analytical skills - the ability to digest large amounts of data, identify trends, pursue the most important questions, and act with data insights
  • Ability to thrive in a fast-paced environment juggling multiple deliverables, and a bias for action
  • Exceptional writing skills and proven ability in storytelling to influence a C-suite audience
  • Strong communication and presentation skills
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred

The anticipated annual pay scale for this position is $140,000-$200,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act. We are an equal opportunity employer and a participant in the E-Verify program. We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.

Job Summary

JOB TYPE

Full Time

SALARY

$235k-288k (estimate)

POST DATE

08/09/2024

EXPIRATION DATE

10/08/2024

WEBSITE

globality.com

HEADQUARTERS

Menlo Park, CA

SIZE

200 - 500

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Globality Inc.
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2 Weeks Ago

The job skills required for Director, Product Marketing include Product Marketing, Go To Market, Insight, Initiative, Presentation, B2B, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

03/28/2022: Duluth, MN

The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

04/25/2022: Paramus, NJ

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

04/28/2022: New Britain, CT

The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

05/21/2022: Las Vegas, NV

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

05/01/2022: Chillicothe, OH

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

03/19/2022: Appleton, WI

Empathy & the ability to connect with customers on different levels.

04/04/2022: Des Moines, IA

Strategic planning & business skills.

05/31/2022: Long Beach, CA

Reporting on product marketing success.

04/19/2022: Rochester, MN

Seek out opportunities to become a role model or mentor.

04/26/2022: Idaho Falls, ID

Step 3: View the best colleges and universities for Director Product Marketing.

Butler University
Carroll College
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Providence College
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