Freelance Product Marketing Manager (m/f/d) - Part-time - Remote - German & English Speaking

A client of ours, in the Financial Services sector, are currently in search of a Freelance Product Marketing Manager to support them on an initial 4-6 month contract.

As a Product Marketing Manager, you will work hand-in-hand with the Product Manager and Senior Account Manager to successfully market the products, which are used daily by millions of users in the most important German banking apps every day.

Responsibilities:

• Development and implementation of product marketing strategies including positioning, messaging and targeting for new features around the photo transfer.
• Your responsibilities will include identifying and communicating the problems that these features solve for end users
• Analyse the market and our competition to support our product team and conduct user interviews independently.
• Create presentations, product landing pages and other marketing content, including engaging copy, visual elements and interactive components, in collaboration with the central Brand & Marketing team.

Ideal candidate:

• 5 years of experience in product marketing for B2B software, ideally in the SaaS or payment area.
• Experienced in the development and implementation of CRO strategies, including A/B testing and personalisation.
• Proven track record of success with highly individualised messaging for large enterprise customers (ABM).
• A creative storyteller and have mastered the art of crafting compelling narratives.
• Can effectively engage all relevant stakeholders effectively and manage external partners.
• Strong at using CMS systems such as HubSpot and WordPress for the website
• Proficient in using visual creation and editing tools such as Adobe CS, Canva, Sketch, Figma, Excel and Google Slides.
• Fluent in both German and English.

The role is part-time, starting 1st July for 10 hours p/w, then into 20 hours p/w from August onwards.

Please apply now if you are interested!