15 Director of Marketing Jobs in Wilmington, DE
Goldey-Beacom College is Hiring a Director of Marketing Near Wilmington, DE
Goldey-Beacom College is accepting applications for the full-time position of Director of Marketing. Under the general direction of the Executive Director of Institutional Advancement, and working closely with Admissions, Advancement and OIT staff, this position designs and implements the College’s marketing efforts.
Key Functions/Responsibilities/Tasks:
Develop the overall marketing strategy for the College.
Create, implement, and analyze marketing campaigns to drive enrollment.
Assume responsibility for GBC branding, style guides, and accessibility guidelines with a focus on professional, accessible, and equitable advertising, and ensure compliance by all departments.
Develop marketing campaigns for various enrollment markets, maintaining consistency across all advertising.
Develop budget plan for the Advertising account, allotting funds strategically. Negotiate and manage vendor and advertising contracts.
Determine overall look of advertising media and work closely in the design of various advertising forms.
Determine which media sources to use for ad placement, frequency, and duration, as well as target market by geography, age, and special interests.
Report to the Executive Director of Institutional Advancement and other stakeholders the results of digital media campaigns in regular intervals, interpreting views, click-through rates, et al, to determine the ROI of the campaign.
Carry over advertising campaign themes to the College’s website, implementing changes in content and visual appearance as needed. Ensure all website content is consistent in tone and style, revising as necessary.
Assess the needs of the Admissions Office regularly to best serve in driving prospective students to inquire and visit campus.
Supervise and collaborate with the College’s Social Media Specialist to use the College’s social media platforms to enhance advertising. Determine the need for video and photographic support for advertising campaigns.
Work independently to complete tasks and develop effective procedures for completing projects. Communicate project status and updates to manager, team, and stakeholders in a timely fashion, as needed and at regular intervals.
Create and maintain documentation for campaign creation, designs, ad placement, and overall annual marketing plan.
Collect and maintain metrics to help in institutional decision-making and strategic planning.
Learn new skills and technologies as needed. Participate in internal and external training programs.
Provide excellent customer support for GBC students, faculty, and staff.
Perform other duties as assigned.
This position must possess the knowledge, skills, and abilities to be able to successfully perform the essential functions of the job or must be able to demonstrate how the essential functions will be performed (with or without reasonable accommodation) using other knowledge, skills and abilities not listed below.
- Experience creating, designing, and implementing advertising campaigns, with an emphasis in digital marketing experience.
- Knowledge of advertising in a higher education setting.
- Excellent verbal, written, and customer service skills.
- Strong analytical skills, critical thinking, good judgment, attention to detail and accuracy, and inter-personal skills.
- Demonstrated proficiency in the following: Microsoft Office, SharePoint, Adobe Creative Cloud, WordPress, Google Analytics, graphic design, and various social media platforms.
- Ability to facilitate and schedule multiple projects concurrently.
- Ability to meet deadlines and schedules while setting priorities.
- Ability to work under limited supervision following established guidelines, procedures, and timelines.
- Ability to work collaboratively with other campus departments and stakeholders.
- Ability to handle sensitive and/or confidential information in a professional manner.
- High level of professionalism, initiative, resourcefulness, and personal accountability.
- Demonstrate understanding of the differing needs and concerns of individuals with varying identities, cultures, backgrounds, and abilities.
- Commitment to fostering an inclusive organizational culture.
Job Summary
Full Time
Restaurants & Catering Services
$156k-197k (estimate)
06/14/2024
08/13/2024
gbc.edu
MULLICA HILL, NJ
<25
1886
Private
JASON PIERRO
<$5M
Restaurants & Catering Services
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The job skills required for Director of Marketing include Initiative, Advertising, Digital Marketing, Microsoft Office, Customer Service, Marketing Strategy, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
02/05/2022: Reading, PA
A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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Director of Marketing requires some amount of technical expertise and experience.
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Step 3: View the best colleges and universities for Director of Marketing.
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