Do you have a passion for writing and an interest in financial services? If so, we have a great opportunity for an enterprising Content Marketing Specialist to aid the development of Good Life’s content marketing program.

In this role, you will be responsible for writing content for use in both traditional and digital channels to position Good Life as thought leaders, enhance brand awareness, support Good Life advisors’ growth, and improve communication internally and externally. This will include supporting all marketing and communication functions, including brand, PR, employee communication, sales, and digital marketing. The Content Marketing Specialist reports to the Executive Vice President, Marketing & Communications.

Essential Duties & Tasks

• Write compelling and informative content to showcase the Good Life value proposition.
• Create engaging and relevant content that compels the target audience.
• Develop ideas and create content that empowers growth for existing clients.
• Proactively manage a multi-channel content calendar
• Collaborate with graphic and web designers and audio/video producers/editors to create multi-media content that is compelling and on-brand
• Capture the voice of the brand and Subject Matter Experts in developing content

Daily/Monthly Functions

• Write blogs, whitepapers, case studies, and other materials that demonstrate brand value
• Write and update copy for sales collateral and marketing campaigns
• Write, edit, and proofread content for email campaigns
• Create outlines & scripts for webinars and other digital engagement with target audiences
• Write press releases, social media posts, and bylined content
• Draft talking points and key messages
• Provide written content for corporate communications, including corporate and executive social media posts, executive presentations, brand storytelling, and employee communications.
• Work with internal and external Subject Matter Experts, featured speakers, and content series guests to develop outlines and scripts
• Work with internal business partners to research, draft, and/or review content
• Edit copy and secure approvals of all content
• Collaborate with the digital marketing agency and internal partners to implement SEO strategies and best practices
• Adhere to brand standards and marketing objectives
• Manage multiple projects at once with a commitment to timelines and expectations
• Ensure all content is relevant, on-brand, and compliant
• Follow processes and contribute to continuous improvement
• Collaborate in the creation of marketing and communication plans
• Research trends and competitors, and brainstorm ideas
• Analyze customer feedback and campaign performance to draw insights and ideas
• Other duties as required

Required Skills

• Knowledge of Search Engine Optimization (SEO) best practices and implementation
• Proficient with Canva or another graphic design platform
• Proficient in Microsoft Office Suite
• Excellent communication skills and the ability to work collaboratively within the organization
• Time management and organizational skills; the candidate will be expected to balance multiple projects, meet deadlines, and deliver with excellence
• Approaches work thoughtfully --aligned to marketing and firm objectives
• Ambitious with a growth mindset; willing to learn and eager to raise the bar
• High attention to detail and organizational skills
• A team player who maintains a positive attitude
• Prioritizes the client’s experience across all aspects of work
• Self-driven; identifies and proactively pursues ideas and next steps

Experience

• A bachelor’s degree in Journalism, Communications, Marketing, or a related field required
• 2-5 years of experience in professional content writing and editing, samples required
• 2 years of Financial Services or other regulated industry required
• Experience writing content for a business in support of products and services.
• Experience writing for a multitude of channels, including email, social media, blogs, and product campaigns
• Experience writing with a focus on measurable outcomes and brand adherence
• Experience in web publishing.