Job Summary:

With direction from Strategic Planning, Marketing & Communications and service line leaders, develops and executes strategic referral marketing initiatives to increase referrals/initial evals for all outpatient services, including physical therapy/rehabilitation, physician services, radiology, home health, etc. Serves as the primary liaison to physician/provider referrers (external) and physical therapy/rehabilitation managers (internal). Takes primary responsibility for community events and outreach and physician/clinical education.

Essential Functions:

• Serves as a Physician/Referral Liaison
  • By calling on and scheduling appointments with physicians and other referral sources.
  • By researching referral patterns to Good Shepherd and strategizing and executing plans to develop new referral sources.
  • By coordinating with other physician liaisons on outreach to referral sources.
  • By working with physician relationship management (PRM) software to track visits and referral trends.
  • By running reports as needed/requested.
  • By planning and facilitating community and clinical education events.
• Coordinates marketing outreach for all outpatient services
  • By promoting all outpatient services, including physical therapy/rehabilitation locations, physician services, radiology, home health, etc.
  • By understanding individual and division sales goals and striving to exceed monthly, quarterly and annual projections.
  • By meeting regularly with business line leadership to discuss referral/volume trends, assess needs and suggest marketing tactics to increase volume/revenue.
  • By using PRM software to review referral patterns and trends with service line leaders.By working with the Marketing & Communications creative team to develop and update collateral, giveaways, posters, banners, signage, etc.
  • By researching and implementing unique opportunities to promote services/sites in each community.
  • By helping coordinate marketing materials, events and opportunities.
• Provides sales support for business development initiatives
  • By visiting target businesses/facilities within your territory to develop new business relationships
  • By scheduling introductory appointments with target business leaders and Good Shepherd business development representatives
  • By providing follow up communication, as needed
• Provides administrative support
  • By handling phone calls, photocopying and other office support, as needed.
  • By coordinating the flow of materials between department and vendors.
  • By providing weekly reports regarding outreach activities and business intelligence
  • By tracking visits and accurately reporting scorecard numbers and referral trends
• Travel required
• Other duties as assigned

Qualifications:

• Education
  • Bachelor's Degree required
• Work Experience
  • 2-4 years of professional experience, ideally in an outside healthcare sales role.
  • Understanding of healthcare organizations and referral patterns preferred.
• Licenses / Certifications
  • Driver's License required
• Skills and Abilities
  • Self-motivated; able to work independently with minimal supervision.
  • Superb presentations/public speaking skills. Must be effective in reaching and speaking with physicians, hospital case managers, discharge planners, etc.
  • Excellent interpersonal skills; team player.
  • Command of Microsoft Office, including Word, Excel, Knowledge of Marketware software a bonus.
  • Ability to multi-task and set work priorities in order to meet deadlines.
  • Strong organizational, project management, problem solving and creative skills.