Media Planner - aka Communications Strategist - Social Focus

About us

Founded in 1983, Goodby Silverstein & Partners is a full-service advertising agency whose mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

We’re cultivating a place where people do their very best work—work that moves people and reshapes culture. To that end, our staff and our work need to reflect the world around us. It’s why we look for interesting talent in unexpected places; why we honor diversity we can see, and diversity we can’t see; and why we search out perspectives and experiences that might be missing here. Diversity at GS&P means that inclusivity and equity must be present here every day, in everything we do. We’re making big strides toward these goals, and are constantly excited by the difference it all makes.

About this role:

The social focused Communication Strategist is the Swiss-army knife of modern advertising communication. They are experts in social platforms and strive to use these platforms in interesting ways, from research and insight mining, to content creation, to analysis and optimization. They have the pulse on how to connect with audiences in a modern way and are an invaluable resource to client and agency because of it.

This is a hybrid opportunity. We are working in our downtown San Francisco office three days a week (Tuesday, Wednesday and Thursday). This is not a fully remote role.

What does a Social Communication Strategist do?

Discover:

• Utilize social channels to uncover audience insights and perspectives.
• Be the expert for clients and agency on the social landscape, emerging trends and tech, and best practices.
• Assist strategy teams in sharpening audience persona and social strategy.

Implement:

• Design monthly briefs and content ideas that engage communities on social media platforms with creative teams.
• Lead day-to-day monitoring of social media and produce timely ideas or thought starters.

Analyze:

• Measure, analyze, optimize and report to internal and client teams

What are the key Responsibilities:

Discover:

• Daily social listening relevant to the brand.
• Assist strategists in shaping audience personas through interesting social insight mining.
• Assist strategists in shaping social strategy for the brand.
• Be up to date and a thought leader within the social landscape.

Implement:

• Own the monthly post brief and quarterly reels brief for social creatives.
• Plan and maintain social calendars and posting strategy.
• Develop close, daily relationship with the creative teams.
• Generate ideas and inform teams of social opportunities as they trend on social.

Analyze:

• Measure, analyze, optimize and report on monthly and yearly performance.

Growth Opportunities:

• Own a strategic piece of business that will help shape how we work as an agency.
• Sharpen audience insights and strategic thinking in innovative ways.
• Develop working relationships with creatives beyond the brief and more in lock-step partnership.
• Become a client facing expert through face time and trust development.

Qualities We Are Looking For:

• High degree of curiosity and an interesting worldview.
• Proficiency in the fundamentals of media.
• Strong critical thinker who is decisive, focused, and insightful.
• Detail orientation and a high level of organization with the ability to multi-task.
• Ability to simplify and solve problems and see connections within data.
• Strong written and verbal communication skills.
• Ability to work under tight deadlines and pressure.

Skills and Experience:

• 2-3 years of relevant experience working with the different social media platforms.
• Proficiency in Excel, Word, and data entry.
• Some experience with media tools (Simmons, @Plan, Adviews, ComScore, etc.).
• Comfortable with media fundamentals (reach/frequency, GRPs, CTRs, view-through, etc.).

This is a hybrid role. The person we hire will be expected to go into our New York office three days a week (Tuesday, Wednesday and Thursday). We are not able to hire remote employees for this role.

Regarding compensation for this role, the range below represents the low and high end of the base salary someone in this role may earn as a full-time employee of Goodby Silverstein & Partners in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. Salary decisions are dependent on the circumstances of each hire.

Communication Strategist – Social Focus: $75,000- $95,000

At GS&P, we strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection, and/or assessment processes. Should you require accommodation, please get in touch with our Talent Acquisition team by email at jobs@gspsf.com, and we will work with you to meet your accessibility needs.

If you have the necessary qualifications, we look forward to hearing from you.

Thank you