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Visit Anaheim Mission: To impact our communities and visitors through the power of travel.
The Convention Sales Directors’ primary objective includes selling, promoting and securing citywide conventions for the Anaheim Convention Center and increasing Anaheim's market share of meetings, conventions and trade show business generating occupancy and tourism tax revenues for the city of Anaheim. Responsibilities also include understanding the strategic needs of customers, offering business solutions and maximizing the use of the Anaheim Convention Center by securing and stacking citywide conventions benefitting all Visit Anaheim Partners.
To work in cooperation with Partners, the Anaheim Convention Center and Visit Anaheim staff to solicit and secure meetings/events and enhance the Visit Anaheim brand.
Primary Duties and Responsibilities
Responsibilities will include but will not be limited to:
Essential Functions:
1. Responsible for developing sales plan to create awareness of destination and aggressively pursue all citywide opportunities and exceed goals based on assigned accounts and territories. Territory includes accounts in all market segments within Southern California (zip codes <94000), Arizona, New Mexico, Mexico, Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee and Alabama.
2. Responsibilities include selling to specific accounts/territories, creating and delivering sales presentations/proposals, planning and executing at least one client event and/or high-level sales mission in market, securing/blocking space at ACC, site visits, generating qualified leads and securing citywide definite bookings.
3. Meet/exceed individual sales goals including confirmed bookings over 1,000 rooms peak, leads, client solicitation and team goals.
4. Understand the strategic needs/objective of each customer to offer strategic business solutions and quantify the value of the business to Visit Anaheim via the Event Rating Matrix.
5. Nurture relationships with current clients and secure new accounts that have not utilized Anaheim. This scope covers all sizes of meetings as assigned, to meet the needs of all member partners of Visit Anaheim.
6. Responsible for maintenance and coordination of existing files/accounts and ensuring all accounts, customer information and sales activities are entered into Sales Database.
7. Must have ability to travel to any US destination for business development purposes. Coordinate and execute tradeshows and client events as assigned.
8. Collaborate with Destination Services & Events team on seamless client turnover and Site Inspections to showcasing ACC and Visit Anaheim Partners.
9. Maintain visibility in the marketplace through membership and participation chapter meetings of industry associations (MPI, PCMA, IAEE, ASAE, ESPA, etc.), as appropriate and approved, to increase business opportunities by enhancing knowledge and relationships to the meetings/events industry.
10. Responsible for producing monthly reports, participation in conference calls, review of leads and bookings as assigned by supervisor. Management of assigned budgets and submission of expense reports accurately and timely.
11. Performs other duties as assigned.
Full Time
$68k-95k (estimate)
06/28/2024
07/13/2024
visitanaheim.org
ANAHEIM, CA
200 - 500
2012
EDWIN FULLER
$10M - $50M