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Marketing Director
GradBay Boston, MA
$186k-237k (estimate)
Full Time 2 Days Ago
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GradBay is Hiring a Marketing Director Near Boston, MA

The Company

Our client is a leading financial institution committed to providing exceptional banking services and innovative financial solutions to our customers. With a focus on customer satisfaction and technological advancement, they strive to make banking simpler, smarter, and more accessible for everyone.

Position Overview: We are seeking a dynamic and experienced professional to join our team as the Director of Deposit Marketing. In this role, you will be responsible for developing and executing strategic marketing initiatives to drive deposit growth and enhance customer engagement. The ideal candidate will possess a deep understanding of the financial services industry, exceptional leadership skills, and a proven track record of driving results through innovative marketing strategies.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to promote deposit products and services.
  • Collaborate with cross-functional teams to create targeted marketing campaigns that resonate with our target audience.
  • Utilize market research and customer insights to identify opportunities for growth and optimization.
  • Lead a team of marketing professionals to execute campaigns and initiatives effectively.
  • Monitor and analyze key performance metrics to evaluate the success of marketing efforts and make data-driven decisions.
  • Stay informed about industry trends and competitor activities to identify potential threats and opportunities.
  • Establish strong relationships with internal stakeholders and external partners to support marketing initiatives and drive business objectives.
  • Ensure compliance with regulatory requirements and industry best practices in all marketing activities.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 7 years of experience in marketing roles within the financial services industry, with a focus on deposit products.
  • Proven track record of developing and implementing successful marketing strategies that drive business growth.
  • Strong leadership skills with the ability to inspire and motivate team members to achieve excellence.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • Strategic thinker with a data-driven approach to decision-making.
  • Proficiency in marketing analytics tools and technologies.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Knowledge of regulatory requirements and compliance standards in the financial services industry.

Please Apply Now and one of our team will be in touch!

Job Summary

JOB TYPE

Full Time

SALARY

$186k-237k (estimate)

POST DATE

06/26/2024

EXPIRATION DATE

07/25/2024

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The job skills required for Marketing Director include Leadership, Initiative, Strategic Marketing, Market Research, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Director. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Director positions, which can be used as a reference in future career path planning. As a Marketing Director, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Director. You can explore the career advancement for a Marketing Director below and select your interested title to get hiring information.

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