1 Marketing Coordinator Job in Paradise, AZ
Greulich's Automotive Repair is Hiring a Marketing Coordinator Near Paradise, AZ
RequirementsDUTIES AND RESPONSIBILITIES
- Manage our marketing vendor accounts and work closely with their representatives to ensure all campaigns are optimized and deliver expected results. Prefer experience with Google Paid Search/Performance Max, Display Ads, Facebook/Instagram Advertising, LocalOne SEO, Listings Management, and Creatives- display and social ads, ad copy (limited). Prior experience with Epicor CRM, Carfax, or AutoFlow would be helpful.
- Set overall marketing strategies and work with management to determine marketing budget allocations based on the thorough analysis of marketing data collected in multiple platforms.
- Monitor all company social and review platform accounts, including Facebook, Instagram, Google, Yelp, BBB, Carfax, and others. Assist store and district managers in responding to negative feedback and helping resolve customer complaints. Experience with Listen360 preferred.
- Create and post social media content and regularly update our website blog.
- Manage company e-mail marketing content and platform.
- Design and order company marketing materials and promotional items, including, but not limited to, fliers, business cards, apparel, building signage, billboards, logo variations and usage, etc.
- Maintain website functionality, appearance, and SEO. Work with our web developers to make changes to the website or develop a new site as needed. Experience with Net-Craft.com or Luby would be beneficial.
- Manage local advertising opportunities and community outreach/sponsorship programs. Experience with golf course marketing, local publications, media commercials, and grocery store advertising, sports leagues, BBB Torch Award program, LGBTQ.One program, or Maricopa County FOP #5 would be preferred.
- Understand the customer journey and implement strategies to improve customer experience. Manage coupons, barcodes, promotional materials, secret shopper programs.
- Monitor car count, average ticket, and other KPIs to make correlations with different marketing efforts.
- Report campaign strategies and performances to the management team in the weekly meetings.
- Field questions from employees regarding the implementation and/or execution of advertising programs.
- Stay up to date on industry trends and new advertising opportunities.
Education/ExperienceMust have a bachelor’s degree in marketing, advertising, business, and/or another related field.
Job Type: Full-time
BenefitsDental insurance
Health insurance
Paid time off
ScheduleMonday to Friday
ExperienceMarketing: 3 years (Preferred)
Ability To CommuteScottsdale, AZ 85253 (Required)
Work Location: In person
Job Summary
Full Time
$66k-84k (estimate)
06/24/2024
07/21/2024
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