Company Overview:

Grey Matter is a fast-growing B2B demand generation agency that empowers businesses to scale their marketing efforts and drive impactful results. We specialize in providing tailored, data-driven strategies and solutions for our clients across various industries. As we continue to expand, we are seeking an experienced Sr. PPC Manager to join our team and manage a range of paid advertising campaigns across multiple platforms.

Responsibilities:

• Develop, implement, and manage PPC campaigns focusing on the B2B industry across various platforms, including, but not limited to, LinkedIn Ads, Google Ads, Microsoft Ads, and Facebook Ads.
• Craft compelling ad copy and optimize ad creatives to improve click-through rates and Conversions.
• Set up and configure the tech stack required for efficient campaign management, including tracking and analytics tools, ad platforms, and other relevant systems.
• Monitor and manage campaign budgets, optimizing spend allocation across channels and tactics to maximize ROI and achieve client goals.
• Analyze campaign performance data and provide regular reports, insights, and recommendations to clients and internal teams, ensuring data-driven decision-making and continuous optimization
• Conduct keyword research, audience targeting, and ad creative development to drive high-quality traffic and conversions.
• Stay current on industry trends, tools, and best practices to ensure the agency remains at the forefront of demand generation techniques and paid advertising strategies.
• Collaborate with cross-functional teams, including SEO, content, design, and strategy, to develop and execute integrated marketing campaigns that deliver results
• Implement A/B testing and other experimentation methodologies to identify high-performing tactics and optimize campaign performance.
• Ensure compliance with advertising platform policies and relevant privacy regulations, maintaining a strong focus on brand safety and data protection.
• Prepare and deliver regular performance reports to clients, highlighting key insights and recommendations for future campaign improvements.

Requirements:

• 5 years of experience in PPC campaign management, preferably within a B2B demand generation agency or marketing environment.
• In-depth knowledge of and experience with LinkedIn Ads, Google Ads, Facebook Ads, Display Ads, and Retargeting platforms. Google Ads / Google Analytics certified.
• Strong understanding of B2B demand generation strategies, tactics, and best practices.
• Proven track record of developing and executing successful PPC campaigns
• Analytical mindset, with the ability to interpret data and provide actionable insights.
• Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and interface with clients
• Detail-oriented and highly organized, with the ability to manage multiple projects and priorities.
• Familiarity with tracking and analytics tools, as well as marketing automation and CRM systems, including Google Tag Manager, HotJar, and HubSpot (or similar CRM)
• Ability to work independently and react quickly to changing needs of clients and campaigns.
• A fast learner with the ability to quickly problem solve
• A passion for technology, innovation, and analytics. A desire to always improve current processes and stay at the forefront of the changing digital landscape.