The Role

The Social & Digital Media Coordinator is responsible for the management of all social & digital marketing initiatives for multiple YFG brands including: Gringo’s Tex-Mex, Jimmy Changas, The Lunch Box, Burger Libre & Bullritos La Porte. They will oversee the social media for each brand (local & main pages), working closely with the VP of Marketing & Graphic Designer to increase brand awareness, guest engagement and support sales growth across all stores. The position requires strong attention to detail, organization, ensuring all forms of messaging is executed with exceptional quality and efficiency {restaurant industry knowledge is a plus!} 

Essential Duties and Responsibilities

• Post content daily that align with brand standards/guidelines and industry trends
• Curate written content (social & monthly blog), reels, images, videos etc. that align with the company’s overall objectives and marketing strategy to ensure smooth integrated marketing campaigns
• Launch online campaigns through social & digital media to increase company and brand awareness
• Develop a posting schedule around guest engagement metrics
• Monitor the ongoing company presence on social media platforms including responding to and engaging with guests 
• Assist the Graphic Designer with marketing materials, when needed
• Stay up to date with trends and any changes on all social platforms ensuring maximum effectiveness
• Create, plan and execute social ads, from content to placement 
• Measure, manage and report on growth, digital traffic & social analytics 
• Optimize paid advertising campaigns using SEO and other tools; ensure cost per guest acquisition remains as low as possible
• Monitor social project status and social budget
• Advance the company’s social media presence through more social media channels
• Collaborate with the marketing team on how to deliver “white glove” customer service through social media strategies and deliver results against key marketing initiatives
• Develop and maintain relationships with advocates, influencers, and bloggers to drive brand support
• Continuously seek out ways to improve the company’s brand and marketing efforts by researching new methods within social media
• Perform a social media audit during first 30 days; assess where improvements can be made and begin developing a strategy to present and ultimately execute social media plan
• Assist in creating limited time offers for the Burger Libre & The Lunchbox concepts 

Requirements and Winning Qualities

• Bachelor’s Degree in Marketing, Advertising, Communications, Public Relations, News Media or related field
• In depth knowledge of all major social media platforms and actively engaged in using social media in daily life
• Must be able to work in a Mac environment
• Basic understanding of Adobe Creative Suite: Photoshop, Lightroom and InDesign
• Ability to use a DSLR camera for photography videography (reels & training) 
• Efficient in video editing (Adobe Premier Pro, Cap Cut) for creating social media reels and training videos 
• Exceptional level of creative content writing, editing and proofreading skills
• Experience with: creating reports within Meta Business, Facebook Ads Manager, Agora, etc.
• Outstanding attention to project details, sincere enthusiasm, keen organization, ease of multi-tasking and a natural ability to be a team player
• Self-motivated, creative and results-oriented
• Ability to understand and analyze sales figures, results and trends
• Resourceful, solutions-oriented and organized
• Strategic thinker; nimble and responds quickly and positively to change
• Strong commitment and enthusiasm for health and wellness practices, healthy living and an active lifestyle
• *Bonus: Certifications in Digital Marketing, Social Media, or Google Certifications