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We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.
We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement.
The Director of Marketing Strategy will lead the development and implementation of GuideStone’s brand marketing strategy, which aims to increase brand awareness, drive acquisition and improve retention.
This role will lead the team to shape and share the corporate marketing strategy and ensure successful execution across multiple channels, including traditional media and digital platforms. This individual should also be a leader who develops a strategic brand plan to ensure inspired, high-performing, engaging content that builds a distinct brand identity and experience.
Raises the profile of the GuideStone brand and highlights our differentiation by creating and implementing a brand marketing strategy at the enterprise level
Responsible for enterprise-level marketing strategy and campaign development, blending online and offline strategies to create a wholistic brand experience
Shapes brand messaging, content, value proposition, assets and campaigns to highlight and strengthen GuideStone’s reputation as a leader in the faith-based financial services space
Partners cross-functionally to align on strategic imperatives and critical content partnerships –creating a content strategy across platforms for a seamless experience
Develops and maintains a high level of awareness and understanding of GuideStone’s audience types, business needs, drivers, etc., to help guide the creation of appropriate, compelling strategies for all product lines and channels.
Advances GuideStone with reputable and ongoing insight, launching and hosting an Innovation Roundtable
Drives developing and implementing a robust social media strategy, leveraging platforms to enhance brand visibility, engage with our audience, and foster community building.
Enforces an evaluation model and criteria for marketing partnership, sponsorship and other opportunities to ensure alignment with our brand, our values and our goals
Measures and drives demonstrable business results and ROI through brand-building
Leads and develops a high-performing team of marketing professionals.
Sets and delivers the marketing strategy budget.
Responsible for full scope of supervision including reviewing performance of assigned staff.
This position directly supervises the Sr. Manager, Marketing Strategy and the Enterprise Marketing Strategist
Bachelor’s degree in Journalism, Public Relations, Marketing, Communications or a related field.
Masters Degree, preferred.
10 years experience.
Must be a member of a faith-aligned church
Industry experience in financial services or insurance is preferred.
Advanced professional writing and editing skills.
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Develops and manages workflow processes to meet deadlines and client expectations.
Converts complex concepts into communications materials that are compelling, clear and concise for a variety of audiences.
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Strong collaboration and negotiation skills, showing an ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes
Passionate about GuideStone’s purpose and ability to drive brand impact
Travel is required up to 10% annually.
Proficient skills in MS Office and appropriate GuideStone system applications.
Must have complete confidentiality regarding GuideStone business matters.
Full Time
$158k-200k (estimate)
08/24/2024
10/23/2024
The job skills required for Director, Marketing Strategy include Insight, Collaboration, Marketing Communications, Public Relations, Innovation, Marketing Strategy, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Marketing Strategy. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Marketing Strategy. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Marketing Strategy positions, which can be used as a reference in future career path planning. As a Director, Marketing Strategy, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Marketing Strategy. You can explore the career advancement for a Director, Marketing Strategy below and select your interested title to get hiring information.