9 Director Commercial Marketing Jobs in Florida, NY
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Florida Blue (Blue Cross and Blue Shield of Florida)
Florida, NY | Full Time
$233k-307k (estimate)
1 Day Ago
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Director Commercial Marketing
$262k-345k (estimate)
Full Time
4 Days Ago
GuideWell Source is Hiring a Director Commercial Marketing Near Florida, NY
Job DescriptionThis role has responsibility for driving and implementing positioning efforts and best in class integrated marketing communications to support GuideWell Commercial Markets. Role will report to Senior Director, Commercial Segments and partner closely with Commercial IU65 segment teams to strengthen and continuously evolve value proposition and segment positioning platform while ensuring tight linkage with the Florida Blue Masterbrand and solid integration with go-market-efforts. Ideal candidate will have good understanding of consumer targets, and skilled in implementing innovative approaches for reaching various audiences including regional, multicultural, and indirect to achieve success and stay head of the competition in an extremely cluttered category. Strong ability to drive vision, assess competitive trends and proactively drive thought leadership is a must.
Job Duties Include But Are Not Limited To
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.
Annualized Salary Range: $104,000 - $169,000
Typical Annualized Hiring Range: $104,000 - $130,000
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.
About UsAt GuideWell, we are committed to making diversity, equity and inclusion part of everything we do. We believe in hiring people who represent the communities we serve while creating a workplace that encourages a sense of belonging for everyone, no matter who you are or where you come from.
From students to former military to seasoned professionals, our family of mission-based companies are stronger because of the unique talents and skills of our employees. We believe everyone’s contribution has the power to help people and communities achieve better health. Find your new team today.
OrganizationFlorida Blue, A GuideWell Company, has been providing health insurance to residents of Florida for 75 years. Driven by its mission of helping people and communicating to achieve better health, the company serves more than five million health care members across the state. We are looking for exceptional people who will bring our mission to life and succeed by putting the members first.
Job Duties Include But Are Not Limited To
- Work closely with teams to develop and continuously strengthen Commercial segment positioning and value proposition to drive competitive advantage and continued market leadership
- Partner with core stakeholders to develop a fully integrated marketing vision and strategy to advance the company’s position within the market, enabling sales and enhancing reputation and consumer awareness
- Collaborate with others on the go-to-market planning and execution - including campaigns and content, actively seeking out opportunities to advance the Florida Blue brand and Commercial offerings
- Work closely with Enterprise Marketing stakeholders to evolve and sharpen consumer insights and drive research initiatives intended to elevate messaging and drive differentiated communications
- In partnership with the Enterprise Marketing Media team to define core audience targets and provide inputs to drive unique and integrated activations
- Serve as key liaison with agency partners to ensure day-to-day flow of projects and operations, including integration of work with segment teams and socialization of initiatives with enterprise stakeholders
- Responsible for oversight and management of budgets for Commercial IU65 Consumer & Channel initiatives
- Responsible for development and management of direct reports
- Work closely with Market Leads and their teams to ensure plans are built to align with and satisfy objectives for North, Central, West and South Florida regions
- Related Bachelor’s degree or additional related equivalent work experience
- 8 years related work experience. Experience Details: Integrated marketing strategy, planning, and tactical experience with knowledge of, and experience across all marketing channels
- 3 years direct supervisory/management experience
- Understanding of, and some experience with health insurance industry
- Customer/consumer centric mindset with professional record of delivering great marketing plans and campaigns
- Experience in achieving or exceeding business objectives in a highly regulated environment
- Experience developing marketing strategy and tactics with solid measurement plan to support
- Strong strategic thinking, analytical, innovation, financial, decision making, program and project management, and problem solving skills
- Ability to implement and execute marketing and promotion plans in a strategic manner, working to budget and time deadlines, and reporting on metrics
- Excellent communication, interpersonal and presentation skills with strong attention to detail
- Broad and deep knowledge of Consumer and B2B marketing promotion methods, best practices and market leading techniques
- Experience in insurance, health or related category
- Ability to think creatively while also managing project needs and critical timelines
- Master’s degree
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:
- Medical, dental, vision, life and global travel health insurance;
- Income protection benefits: life insurance, Short- and long-term disability programs;
- Leave programs to support personal circumstances;
- Retirement Savings Plan includes employer contribution and employer match;
- Paid time off, volunteer time off, 10 holidays and two flexible Well-Being days
- Additional voluntary benefits available; and
- A comprehensive wellness program
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.
Annualized Salary Range: $104,000 - $169,000
Typical Annualized Hiring Range: $104,000 - $130,000
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.
About UsAt GuideWell, we are committed to making diversity, equity and inclusion part of everything we do. We believe in hiring people who represent the communities we serve while creating a workplace that encourages a sense of belonging for everyone, no matter who you are or where you come from.
From students to former military to seasoned professionals, our family of mission-based companies are stronger because of the unique talents and skills of our employees. We believe everyone’s contribution has the power to help people and communities achieve better health. Find your new team today.
OrganizationFlorida Blue, A GuideWell Company, has been providing health insurance to residents of Florida for 75 years. Driven by its mission of helping people and communicating to achieve better health, the company serves more than five million health care members across the state. We are looking for exceptional people who will bring our mission to life and succeed by putting the members first.
Job Summary
JOB TYPE
Full Time
SALARY
$262k-345k (estimate)
POST DATE
07/03/2024
EXPIRATION DATE
07/28/2024
WEBSITE
guidewellsource.com
HEADQUARTERS
JACKSONVILLE, FL
SIZE
500 - 1,000
FOUNDED
1998
CEO
PATRICK J GERAGHTY
REVENUE
$200M - $500M
Related Companies
About GuideWell Source
GuideWell Source is a trusted and experienced business partner focused on delivering the highest caliber administrative services. GuideWell Source, headquartered in Jacksonville, Florida is the corporate shared services and parent company of its wholly owned subsidiaries First Coast Service Options, Inc. (First Coast) and Novitas Solutions, Inc. (Novitas), and GuideWell Allegiance, Inc. The GuideWell Source family of companies is committed to conducting business with integrity and operational excellence while continuously improving our organization and business processes and providing fiscal r...esponsibility in service to our customers. Our family of companies has strong relationships with business partners like the Centers for Medicare and Medicaid Services (CMS); deep traditional Medicare knowledge, and strong program management capabilities necessary to service health plans, payors and government sponsored healthcare programs.
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