7 Director of Marketing Jobs in Sarasota, FL
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Hale Law PA is Hiring a Director of Marketing Near Sarasota, FL
## Overview
We are seeking a dynamic and experienced Director of Marketing to lead our Firm in developing and executing strategic marketing initiatives. The ideal candidate will have a strong background in digital marketing, analytics, and team leadership.
Role Summary
Responsible for developing and maintaining public relations and marketing strategies to meet firm objectives. Oversee all public relations, marketing, advertising and promotional activities.
Job Duties
Visiting Attorneys and Doctors
From Hillsborough County south to Charlotte County, visiting attorney and doctor offices, engaging with practitioners, and delivering firm brand items, etc.
Social Media Management
Create and implement social media strategies. Management those strategies - posting content, engaging with users, and managing the firm’s brand, all while being mindful of the ethical rules associated with the practice of law.
Website Management
Grow online support base and traffic.
Manage and create the firm website content (blogs, etc.).
Meet with website SEO company to review SEO strategies.
Gather and report on website and other intake statistics.
Update content including removing lawyers, adding new locations, changing biography photographs as well as biographical content, and more.
Oversee creation of new website pages.
Content Marketing
Create and implement a strategy that includes online press releases, blog posts, newsletters, digital renderings of speech presentations, and more.
Event Planning and/or Management
Come up with event ideas, evaluate which sponsorships are worthwhile, and manage/attend events.
Document the firm's presence at events, conferences and speaking engagements.
Conducting meetings with past clients for feedback and referrals.
Competitive landscape monitoring and management
Watch what established firms are doing online, on television, in print, and do it better.
Promoting lawyers through speaking engagements
Search for and coordinate speaking opportunities including but not limited to continuing legal education seminars and other events.
Planning, executing, and monitoring marketing campaigns on channels including paid search, etc.
Plan, run, and execute campaigns that deliver new leads and new cases. Look for advertising opportunities particularly print and internet.
Email newsletters and emarketing
Produce and publish mass communications with newsletters, email blasts and marketing campaigns. In addition to utilizing the firm database, assemble a list of contacts from every staff member and every lawyer. Segment contacts by their relationship to the practice (i.e. referral lawyer, former client, local counsel).
Referral Attorney Management
Keep a running list of our referral sources and thank them by hosting dinners or sending holiday gifts. Ensure that our law firm has a program designed to provide regular status updates to its lawyer customers.
Print Production
Manage all aspects of print production, receipt and distribution. Swag, etc.
Metrics and reporting
Track and provide detailed metrics and reports on how things are going across all channels. Monthly reports include:
Send referral reports to referring attorneys & firms
Send referral reports to associates on referrals to them
Track and report to summaries of referrals
Track case results to market and get testimonials from clients and blogs from them.- Develop and implement comprehensive marketing strategies to drive brand awareness and lead generation
## Experience
- Bachelor's degree in Marketing or related field
- Proven experience as a Marketing Director or similar role
- In-depth knowledge of digital marketing tactics including SEO, performance marketing, and analytics
- Proficiency in HTML5, WordPress, Adobe Creative Suite, and other relevant software
- Strong interpersonal skills with the ability to relate to the community
- Excellent communication and interpersonal abilities to collaborate effectively across departments
-Knowledge of southwest Florida and the legal community a plus
Join our team as the Director of Marketing and take your career to the next level!
Job Type: Full-time
Pay: $60,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
Schedule:
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 2 years (Preferred)
Ability to Commute:
- Sarasota, FL 34237 (Required)
Ability to Relocate:
- Sarasota, FL 34237: Relocate before starting work (Required)
Work Location: In person
Job Summary
Full Time
$167k-212k (estimate)
07/26/2024
08/04/2024
The job skills required for Director of Marketing include Planning, Advertising, Digital Marketing, Public Relations, Lead Generation, Brand Awareness, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
02/05/2022: Reading, PA
A Marketing Director reports to the Chief Marketing Officer.
01/03/2022: Birmingham, AL
The marketing director leads and guides the efforts of the marketing department.
02/04/2022: Reno, NV
They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
01/14/2022: Fort Smith, AR
They typically manage marketing of a business, organization, particular product or group of products.
01/02/2022: Chico, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
01/09/2022: Orange, CA
Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
02/22/2022: Saint Louis, MO
Experience with digital marketing forms such as social media marketing and content marketing, required.
01/26/2022: Lafayette, LA
Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
03/12/2022: Lawrence, MA
Director of Marketing requires some amount of technical expertise and experience.
02/28/2022: Charleston, SC
Step 3: View the best colleges and universities for Director of Marketing.
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