Description

SUMMARY

The VP, Editorial Strategy will drive Hallmark Media’s SVOD business through insightful collaboration and a clear understanding of growing market share with a well-known brand. The VP will own and cultivate a programming strategy through calculated risk-taking, a test and refine mindset, and a strong desire to bring a best-in-class customer experience through the programmatic lens.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Partners with SVOD leadership in developing holistic content strategy, overseeing content spend allocation by content genre/type, and ensuring ROI against KPIs.
• Creates in-depth valuation models formulating clear recommendations/analysis to assist with decision making.
• Identifies recommendations to refine the slate for Film and TV – including deal analysis, licensing/acquisitions evaluation, and Original content commissioning.
• Partners with finance to develop overall content pro formas taking input from multiple teams including content analytics and marketing.
• Develop targets for content based on MAAs, Usage, Upgrade rates, and brand KPIs working closely with analytics and research.
• Compiles post-mortem analyses to determine areas for optimization and improvement.
• Develops presentations for the organization to inform leadership on content strategy, performance, and new opportunities for growth/investment.
• Drives ad hoc requests with thoughtful, diligent business case analysis in coordination with cross-functional partners.

Qualifications

BASIC REQUIREMENTS

• 10 years of relevant experience in insights, analytics, strategy, or similar type role.
• Prior experience with Media, entertainment, Direct to Consumer, or Streaming business.
• Bachelor’s degree or additional training in Business Analytics, Marketing, or other relevant quantitative fields.

OTHER REQUIREMENTS

• Strategic and flexible thinker with strong organizational skills, detail-oriented, data, and deadline driven.
• Works with integrity and ethically; upholds organizational values; accountable for autonomous action.
• Exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit.

The salary range for this job is between $153,600- $213,300. Salary rate will take into consideration several factors including location.

Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.