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What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. Were building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customers interaction, experience, behavior, and insight and strive to ensure were always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. Were taking that foundation of success and bringing it to the digital space ready to join us?
Whats the position?
Hard Rock Digital is looking for a Senior Insights Manager to contribute to the foundational education, development and execution of marketing strategies that build awareness, adoption and favorability among customers for our Online Casino and Online Sportsbook businesses. This individual will be responsible for leading a team that drives research and insights projects, with a focus on consumer, brand and competitive learnings. They will be expected to help Hard Rock Digital uncover the needs and drivers of its current, lapsed, and prospective players, to intelligently extract positioning, product, media, and promotional insights from our competitive landscape, and to own the evaluation of our brands health with continuous advocacy for improvement.
You should be a self-starter with deep expertise in facilitating quantitative and qualitative insights research methodologies, and comfort with passionately influencing throughout an organization. You will be responsible for standing up and managing these necessary tools to measure upper and mid-funnel impact of key strategic initiatives. Ultimately, you must then have the ability to story tell and translate data into strategic recommendations for our businesses.
Attention to detail and strong program management skills are also critical. To be successful in this role, this individual needs to thrive in a fast-paced, ambiguous environment, know how to juggle multiple priorities, and partner with multiple stakeholders. The ideal candidate will be a collaborative team player, with the ability to think both creatively as well as with a results-focused mindset. Lastly, this individual should be intellectually curious, yet grounded in audience narratives and be passionate about consumer behavior, the rapidly evolving competitive landscape, gambling & betting culture, and our online gaming categories. Youll be seen as accountable for deeply understanding our target audiences everyday challenges and working cross-functionally to shape effective and engaging marketing content, workback timelines, execution, and measurement. Ultimately, you will contribute to building, growing, and expanding the best brand in gaming.
What are we looking for?
The role reports to the Director of Brand Strategy, Product Marketing and Insights.
The ideal candidate will have:
Whats in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)
Full Time
$100k-139k (estimate)
06/20/2024
07/06/2024
hardrockdigital.com
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