While we are a remote-based company first, you MUST live in Phoenix, AZ to be eligible for this role due to client-facing responsibilities onsite.

This is NOT a graphic design or photography position.

Do you consider yourself a challenger brand that thinks and lives in the social media world? Can you strategize how various social channels like TikTok, Facebook, Instagram, Linkedin and online conversations/trends can be developed or optimized with engaging content to help brands connect with their audiences ? Do you want to work in a small, fast-growing agency environment with a diverse set of local, regional and national client brands that develops Big Ideas and breakthrough ways of delivering them?

Heart & Soul Marketing is looking for a proven social creative strategist who acts as strategic lead in managing and building a portfolio of client brands online. You will get to demonstrate how you are a creative-idea-generating dual threat that can put his/her/their plans into action. You will be responsible for everything from managing a brand’s social strategy, editorial calendars, social objectives, partnering in the creative development with a young team and executing content - organically and with paid amplification.

As a social creative strategist, we want you to think strategically, to connect to your clients’ brands as well as your unique creative POV on how to continually innovate within the social ecosystem. You’ll be integrating and collaborating across teams in this client-facing role.

Responsibilities:

Serve as the strategic lead for our clients’ brand channels where we need you to collaborate with creative, strategy and client teams to create strategic social media content that breaks through to engage with key audiences

• Must be able to provide creative feedback to and collaborate with content creators (creative directors, writers, photographers and videographers)
• Accountable for the creation of editorial content calendars and execution of all social content
• Lead and facilitate social-first ideas for campaigns and monthly activations as needed
• Partner with Client Services and media to help drive paid social initiatives, goals and KPIs

Oversee unified organic and paid social content development and execution

• You will have oversight and approval of paid and organic social posts, ensuring error-free, quality assurance of all published content, meeting client expectations, delivering on business objectives, executed accurately and according to channel specifications
• You will be responsible for some paid social media planning and execution across Meta, TikTok and LinkedIn

Serve as the subject matter expert and go-to resource for content and channel questions for internal and client teams, proactively bringing innovative social strategies and ideas

• Maintains a high-level of industry, creative and trend awareness
• Brings new ideas, creative examples and POVs on opportunities to internal and client teams as needed and asked for

Is actively engaged with agency PM Tool (ActiveCollab) and works independently to create and manage all social projects through the system

• Assign responsibilities
• Communicate with Account Services regularly on capacity and project/deliverable status

Accountable for 2-3 monthly reports of social content performance, including setting and planning KPIs

Community management for up to 2-3 brands’ social presence, including some work on weekends / evenings / holidays

• Will work within Falcon.io & Brandwatch to oversee community engagement, post scheduling, social listening, etc.
• Handle client communication on content/response approvals within the tool

The role may be responsible for sourcing and contracting social media influencers for clients as needed

Qualifications:

At least 3-4 years experience managing the social media presence for a minimum of 2 brands (not just your own social media channels) across Facebook, Instagram, YouTube, TikTok

Fluent in social analytics, social listening, and automation tools to drive reporting and insight development

Must be able to translate analytics into insights that are tangible to the client and actionable for our agency to ensure constant performance improvements

Creative collaborator who can demonstrate his/her/their ability to work across multiple groups without perfect information

Understands influencer marketing, how it intersects with social media and how to build recommendations for partnerships

A self-motivated, proactive team player with strong time management skills who meets deadlines and executes tasks without the need for regular supervision

We trust you to get work done on time, bringing the team along the journey as needed and when necessary

2-3 years experience working in Google Suite, building presentations and presenting to stakeholders, internal and external clients

Other Key Info:

• Lead and assist in creative brainstorming sessions, including the development of ideas from right time engagement to stand-alone campaigns that go beyond social media
• Be an active part of content creation (photo & video shoots), time permitting
• Collaborate with client partner agencies (media) in the development and execution of paid digital deliverables
• Create POV’s on trends, influencers and present them
• Commit to thought leadership and be a student of our industry

Growth Path:

This role will be integrated across 2-3 key accounts for the agency, and he/she/they will be working closely across all disciplines in the agency. As we have just laid the foundation of a new content studio, this position will be a key strategist that will be paired with a creator to work as a dynamic duo as needed for social content. As this person shows aptitude, the position may become eligible to grow within our new studio, move into a senior social leader or transition into a broader strategy, account service or creative role within the greater agency.

Heart & Soul Marketing offers competitive salary and benefit programs, including health care, dental and vision insurance, 401-K, PTO and paid sick days, annual performance reviews and merit based raises, plus a cool office on Roosevelt Row that’s optional to work at.

For more information about Heart & Soul, visit one of our social channels at @gotheartandsoul.