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The Director of External and Public Relations for the Splenda® Brand will be responsible for driving a positive perception of the Splenda brand. The Splenda Brand is the #1 Brand within the sweetener category, the #1 recommended sweetener brand among doctors & dietitians, has strong market share leadership and a growing consumer base that use Splenda every day. Our mission is to help people live happier, healthier, and longer lives by making it easier to reduce sugar.
The Director will be accountable to lead Splenda Brand Marketing to healthcare professionals, partner organizations, and to develop and implement our public relations strategies and initiatives.
In this role, you will be the Splenda Brand leader of our external PR strategy; defining the scope of work and tactics that will grow Splenda brand evangelism, and the leader of our HCP Marketing Strategy; enabling the Splenda brand to continue to be the #1 recommended sweetener brand among doctors & dietitians. The person in this role will have strength in strategic planning, driving media interest in our brand, developing communications that authentically integrate the brand’s mission into consumer and professional marketing content, creating content to support our retail sales teams’ communications to customers.
This position requires close cross functional partnership with internal stakeholders including Marketing and Sales colleagues, and Legal Counsel. This role reports to the Senior Director of Consumer and Healthcare Marketing, has two direct reports, and will partner with a range of business partners internally and externally.
As a leader within the marketing function the person in this role will have broad exposure to senior management and need to build strategic recommendations to create a more positive brand perception. We are looking for an initiative-taking professional with experience marketing to health professionals and in public relations, who can independently manage multiple projects with a high sense of accountability and urgency.
The Splenda Director of External and Public Relations will be responsible for the following:
Desired Skills & Required Experience
Full Time
$119k-151k (estimate)
07/04/2024
07/20/2024
ceoheartlandfoodproducts.com
Haslett, MI
<25
Consumer Goods