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This role is 100% on-site in our Carmel, IN office.
The Splenda® Senior Brand Manager will be responsible to develop the overall marketing strategy and in market planning execution for the brand. The Splenda® Brand is currently the #1 Brand within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day. This position will be accountable to develop the overarching brand strategy, deliver monthly business targets, track marketing tactics performance, evaluate ROI effectiveness and develop direct reports. This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement. As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward. We are looking for an self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency.
The Splenda® Senior Brand Manager will: (1.) develop a strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to Prioritization (3.) ensure flawless in-market execute of marketing tactics (4) track performance and course correct and (5) drive holistic product ownership and expertise to unlock business insights to action.
Key business partners will include the 25 person, Indianapolis-based Sales & Marketing team.
The Splenda Senior Brand Manager reports to the Senior Director Marketing but will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions. Example focus areas include:
Essential Duties and Responsibilities:
Desired Skills & Required Experience
Physical Demands
Full Time
$111k-140k (estimate)
06/27/2024
07/14/2024
ceoheartlandfoodproducts.com
Haslett, MI
<25
Consumer Goods