Marketing Manager: Sales Enablement

Work with a Purpose:

At Hello Alice we are about equal access fueled by technology and powered by everyone who believes that diverse small business participation isn’t just the right thing to do, but the smart thing to do. That’s true of our small business owners, and it’s true of our team.

Reporting: The Marketing Manager will report into the Vice President of Business Development.

Job Summary

The Marketing Manager will be a key driver in enabling sales and business development with tools, content and partnerships. This role will be responsible for developing brand narratives, marketing strategies and collateral that build awareness for Hello Alice as a solution for enterprise organizations looking to reach, support, engage and acquire small business customers. 

Responsibilities & Duties

Here’s what you’ll be working on day-to-day, but as a nimble organization that puts our small business community at the forefront, flexibility is key, and other responsibilities may arise. 

• Provide the sales team with impactful materials and stories that demonstrate the value of partnerships, aiding in their efforts to attract and close new business deals.
• Create a content strategy that includes blog posts, case studies, videos, reports and social media content that showcases the positive outcomes of Hello Alice partnerships.
• Manage ecosystem partner relationships, including NAACP, USHCC, Bunker Labs, WBENC and identify strategic opportunities for brand building and awareness.
• Craft stories that highlight how Hello Alice solutions deliver success and impact for enterprise partner initiatives.
• Leverage data and insights to inform content strategy and partner marketing campaigns that illustrate the ROI they can expect from working with Hello Alice.
• Develop impactful case studies to demonstrate strong results from successful partner programs that can be marketed across channels.
• Own sales materials, from design to execution, that educate enterprise partners on Hello Alice’s product offering.
• OwnHello Alice promotional toolkits for use across partner owned channels.
• Collaborate with cross-functional teams for development and execution of marketing materials. 

Required Skills and Experiences:

• Bachelor's degree from from an accredited university in a related field 
• 3 years of relevant experience as a creative marketer or in a similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong attention to detail in a fast-paced environment
• Excellent writing, communication, and design skills
• High level of proficiency in G-Suite, Design Suites, and CRM

Physical Requirements

• Ability to travel periodically throughout the United States.
• Ability to work in a remote environment. Remote work includes working from a location other than a central office. Such locations could include an employee's home, a co-working or other shared space, a private office, or any other place outside of the traditional corporate office building or campus.
• Ability to work for prolonged periods of time sitting at a desk and working on a computer.