355 Director, Influencer Marketing Jobs in New York, NY
HelloFresh is Hiring a Director, Influencer Marketing Near New York, NY
You will develop and execute a performance-driven influencer marketing strategy across our 4 brands HelloFresh, Green Chef, Factor, and Every Plate brands. This includes overseeing influencer content creation, distribution, and campaign optimization based on platform, partner-type, and messaging. HelloFresh has a large, always on influencer program where we work with different tiers of influencers, including high profile, vloggers and micro-mid tier creators. The candidate will be a key stakeholder of the Marketing team, collaborating with peers who are experts in their respective workstreams.
This channel is highly performance marketing anchored, with success rooted firmly in high-value customer acquisition vs. brand awareness. Familiarity running and scaling campaigns measured with growth marketing metrics - CPM, CAC, CPA, CTR, CLV etc. - is critical.
You will...
- Be the thought leader and subject matter expert on influencer marketing within the organization.
- Lead the 2.0 strategy for influencer marketing with a focus on scaling in-house bookings, and build the framework to develop an attractive influencer program
- Refine and progress the company's point of view on influencer marketing, including external positioning and revamping internal processes (e.g., VIP box fulfillment, in-house booking at scale, legal contracting, financial onboarding).
- Lead deep dive analysis into influencer performance and compile learnings with your team to define areas of focus.
- Coach, develop, manage, and lead a direct report team responsible for micro, mid, and larger partnerships.
- Establish and foster positive, trusted relationships with existing and prospective influencers.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across paid and organic channels.
- Have overall ownership of the influencer marketing budget and optimize the mix to achieve company targets.
- Build
- Create, optimize, and educate teams on influencer learning plans, operating models, and playbooks.
- Work closely with the measurement team to develop proprietary measurement frameworks for influencer programs.
- Represent the influencer team as part of the Marketing Leadership team in business reviews.
- Collaborate with senior marketing leaders to define the role of influencer marketing in building a world-class e-food brand.
- An analytical and data-driven marketer with a strong background in performance marketing metrics (CPM, CAC, CPA, CTR, LTV, etc.).
- A creative and strategic thinker with a solution-oriented mindset.
- Experienced in building and managing an in-house influencer marketing practice.
- Knowledgeable about the influencer marketing industry, trends, and best practices.
- Skilled in written and oral communication, with strong business writing abilities.
- Collaborative and able to work effectively with cross-functional teams.
- Action-oriented and able to define and implement strategies.
- 10 years of professional experience in influencer marketing and/or performance marketing roles, with a proven track record of driving results.
- 3 years of team management and leadership experience.
- Experience in eCommerce and/or subscription business models (preferred).
- Expertise in influencer campaign strategies and execution.
- Proficiency in data visualization tools (e.g., Tableau) and Microsoft Excel.
- In-depth knowledge of social media and influencer marketing platforms and tactics.
- Bachelor's degree in Marketing, Business, or a related field, with a strong academic record.
- Competitive Salary & 401k company match that vests immediately upon participation.
- Generous parental leave of 16 weeks & PTO policy.
- $0 monthly premium and other flexible health plans.
- 75% discount on your subscription to HelloFresh (as well as other product initiatives).
- Company-sponsored outings & Employee Resource Groups.
- Collaborative, dynamic work environment within a fast-paced, mission-driven company.
New York Pay Range
$143,500-$205,000 USD
Job Summary
Full Time
$185k-236k (estimate)
06/27/2024
07/13/2024
hellofresh.com
RICHMOND, CA
3,000 - 7,500
2011
SETH GOLDMAN
$50M - $200M
Wholesale
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About HelloFresh
HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europes vibrant tech hub Berlin, weve become the world's leading meal kit company, providing 601 million meals to 7.28 million households worldwide in 14 countries across 3 continents in 2020. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when its most convenient for you. Only He...lloFresh gives you the tools to achieve something delicious every day. Making dinner a delicious achievement - not just another meal - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, were collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our offices across the globe from New York to Berlin, London to Sydney are filled with more than 11,000 high-performing and ambitious talents from over 80 countries. Were always looking for a few missing ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations
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