Job responsibilities:

• Responsible for developing and executing online marketing strategies, including but not limited to membership growth plans, brand promotion, sales enhancement, etc.
• Manage and optimize brand presentations and product promotions on delivery, order and list platforms to ensure maximum ROI.
• Analyze market trends and consumer behavior in depth, and adjust and optimize marketing strategies based on data analysis results.
• Work closely with the marketing team to ensure that marketing activities and strategies are aligned with the company's overall goals and brand image.
• Monitor and analyze the effectiveness of marketing activities, and adjust strategies in time to respond to market changes.
• Work with product, sales, customer service and other teams across departments to drive project progress and achieve goals.

Job requirements:

• More than 3 years experience in delivery platform operation.
• In-depth knowledge of digital marketing trends and technologies, familiar with the operating model of online platforms such as takeout and ordering.
• Excellent data analysis skills, proficient in using Google Analytics, SEO tools and other analysis software.
• Have a strong market insight, can accurately grasp consumer demand and market changes.
• Excellent project management skills, able to prioritize and manage multiple projects in a fast-paced work environment.
• Fluent communication skills in Chinese and English, able to effectively communicate with international teams and partners.