About Hinge Commerce

Hinge is a full-service E-Commerce Marketplace sales and marketing team based in Cincinnati, Ohio. Hinge is adept at helping mid-size to large global brands establish, manage, and grow their business on Amazon and other marketplaces. Hinge acts as an extension of our client’s team, working in tandem to analyze products, categories, market, and competitive data to develop and execute strategies for success.

Position Description

Hinge seeks a smart, inventive, and enthusiastic candidate as a Sr. Marketplace Advertising Manager to establish, build and maintain Hinge's advertising and marketing management practice. We are seeking a customer-obsessed individual with strong business acumen, e-commerce advertising experience with proven pay-per-click and organic search strategies and techniques, as well as advanced marketing budget management and ROI analysis skills. A successful candidate will remain up to date on new PPC advertising trends, keyword/SEO shifts, A/B testing opportunities, and have a curious mind with an aptitude for learning new ways to be innovators in the marketing space across all e-commerce platforms and regions (i.e.: Amazon, Wal-Mart, Target, etc.). This person will be responsible for identifying, testing, implementing, and managing advertising technologies that increase the effectiveness of marketing spend while reducing operational overhead. They will be a strong communicator, working directly with Hinge Account Managers and clients to provide results, insights, and recommendations for future strategies and opportunities for growth on existing platform/regions as well expansion into new regions/platforms. The ideal candidate will have their finger on the pulse of all things e-commerce within these platforms and will have an analytical-minded passion to dive deep, try new things and push boundaries. This person will be comfortable working in a start-up environment where creativity, invention, and adaptability are important characteristics of success. This person will be highly collaborative, globally minded and have a high level of customer focus, cultural sensitivity, and a passion for solving complex challenges. You should be a motivated self-starter that can work both independently and with others in a fast paced, ambiguous, and fluid environment. This critical role will report to the COO and be primarily responsible for driving marketing effectiveness/ROI for all Hinge clients. As a member of the Hinge leadership team, your work will directly impact how we evolve and grow Hinge’s business.

You will be working within the marketplaces listed below:

• Amazon Advertising Console (Seller Central and Vendor Central), required
• Amazon DSP, required
• Wal-Mart, highly preferred
• Target, preferred

Responsibilities

• Develop and implement comprehensive advertising strategies to increase sales, visibility, and brand recognition across the e-commerce marketplaces (i.e.: Amazon, Wal-Mart, etc.).
• Assist Account Managers with day-to-day advertising/marketing tasks to support our growing client base.
• Create, optimize, and manage PPC campaigns within marketplace platforms with complete understanding of keyword and match type capabilities (i.e.: Sponsored Products, Sponsored Brand, Broad, Exact, etc.).
• Use bulk operation files to maximize efficiencies within advertising platforms.
• Develop marketing funnel strategy for Amazon DSP campaigns and create/optimize DSP campaigns to achieve KPIs.
• Perform detailed keyword research analysis for new & existing clients using third party tools.
• Manage all reporting, insights, and recommendations on advertising performance compared to budget and KPIs on a weekly and monthly basis to both internal and external partners. This is a client facing role.
• Work in our technology platform to change bids & optimize campaigns towards specific client goals.
• Assist in implementation of proprietary automation tool for clients’ advertising accounts.
• Manage team of both US full-time and off-shore resources.

Qualifications

• Bachelor's degree in Business/Marketing or relevant field.
• E-commerce PPC advertising (5 years), required.
• Experience operating on Amazon Advertising Portal, required.
• Microsoft Office Applications, Excel & PowerPoint (5 years), required
• Previous account/project management experience, preferred.
• Excellent data and analytic abilities.
• Thrives in an autonomous fast paced working environment.
• Reliable, takes initiative and finds ways to solve problems independently.
• Skilled multi-tasker, ability to manage numerous client/brand needs and strategies.
• Outstanding communication and interpersonal skills.
• Articulate and well accustomed to a client facing role.

Location

• Hinge Commerce is headquartered in Cincinnati, OH
• This position is fully remote, candidates can be located anywhere in the Continental US.