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The Marketing Information Management (MIM) Audience Management function ensures consistency in the use of information, the evaluation of alternative MarTech techniques that are appropriate for prediction and decision making, and the rapid deployment of relevant offers to customers in order to foster sustainable revenue outcomes.
The DB Marketing Lead Analyst will join the MIM Audience Management team, with specific focus on Retail Bank targeted Marketing offers to Existing Customers.
Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. The DB Marketing Lead Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization.
Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards and Retail organizations, requiring understanding of Business goals and drivers, and the ability to consult on technical design with non-technical audiences. Additionally, role has direct oversight of day to day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation is critical and to work seamlessly across Business and Technical resources from peers through Senior Management is a must. Role will be hands on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in market execution.
The Key Responsibilities include:
Organizational Scope, Accountability & Strategic Leadership
Knowledge
Influence / Collaboration
Judgment / Decision Making
Requirements
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Digital & Social Media Marketing------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
Jun 24, 2024------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Full Time
$128k-170k (estimate)
06/22/2024
08/21/2024