What are the responsibilities and job description for the Social Communications Coordinator position at HLK?
HLK is a creative and technology agency focused on understanding and changing audience behavior through deeply integrated brand experiences. We bring clarity of context and creative resolution capable of changing behavior and shaping belief in brands. Active clients include Ameren, Bayer, Envu, Marriott and Winchester.
The Social Communications Coordinator is a specialized creator and manager of social content within the strategic communications team. This position is in the learning and execution phase, developing the skills to manage a client’s full social plan, including updating and managing content calendars, creating and publishing content, and reporting on performance metrics. The ideal candidate is well-versed in social marketing best practices, emerging trends, and has technical experience with various social media platforms and content management systems. This role offers opportunities for career growth and development within the company.
Responsibilities
- Execute daily content scheduling and community management on social platforms for clients.
- Implement and coordinate new or existing social media channels, including content reviews, content calendars, scheduling, community management and reporting.
- Develop copy for social posts and contribute social tactic ideas to assist in creating the editorial calendar.
- Participate in content gathering, generation, posting, contest management and influencer management across social media platforms.
- Manage content capture and review imagery or creative assets for social platforms.
- Partner with the creative team to bring social-first ideas to life.
- Monitor emerging social trends and platform updates to inform the larger communications team.
- Monitor paid social media advertising campaigns, providing insights where possible.
- Develop monthly reports on content performance.
Qualifications
- Bachelor’s degree in communications, marketing or a related field, or equivalent relevant on-the-job experience.
- Zero to two years of experience managing social platforms.
- Strong attention to detail. Familiarity with social platforms including YouTube, Facebook, Instagram, X (formerly Twitter) and LinkedIn.
- Project management skills with a flexible working style to adapt as needed.
- Experience with social media management tools like Sprinklr, Sprout Social, Hootsuite, HubSpot, etc. Experience with graphic design programs like Canva, Adobe Photoshop, InDesign and Illustrator is a plus.
- Strong communication and teamwork skills.
- Creative thinking and problem-solving abilities.
- Enthusiastic about staying current with social media trends and best practices.
$50,000 - $60,000 a year
Salary : $50,000 - $60,000
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