Title: Marketing Coordinator
Location: 53 South Ave Burlington, MA 01803
Duration: 7 Month
Job Description
This is a role for an E-Commerce Merchandising Specialist.
- Hybrid work schedule – expected in office Tues – Thurs and WFH Mon/Fri.
General overview:
Responsible for the day-to-day support of the E-Commerce Merchandising Team for promotions and products that support the objectives of Keurig.com e-commerce. Marketing, Merchandising or Ecomm experience is preferred but not required. The most critical skills needed are attention to detail, organization, accuracy and juggling several projects at once.
Candidate scope: A strong administrative assistant would be considered a good candidate for this role, not just an individual with marketing experience.
Position Duties/Responsibilities:
o Key stakeholder in bringing all onsite assets to life, with close attention to detail to ensure every asset is accurate
o Own the end-to-end creative asset project workflow, from brief-in through onsite execution
o Own the Keurig.com master promotional activities calendar
o Responsible for URL tagging of all onsite assets, to be leveraged for onsite analytics
o Update marketing calendars with online activities and campaigns for pods and brewers
o Partner with coffee brand teams on creative asset proofing revisions and feedback loop back through the design team
o Assist merchandise managers with the execution of online promotional tactics in support of product sales
o Participate in marketing meetings with in-house staff (creative briefs, design reviews, weekly KCOM business review)
o Own the analysis of all onsite placements to determine effectiveness and look for ways to create efficiencies
o ad hoc business performance analysis, leveraging excel abilities
o Partner with coffee brands for onsite feature and activation planning
Required Skillset:
o Exemplary verbal and written communication skills
o Solid excel knowledge, inclusive of vlookup, pivot tables and basic sum / average formulas
o Excellent interpersonal and project management skills, including the ability to work effectively with a broad range of people and positions
o Ability to combine creativity with strategic thinking and effective project management
o Proven ability to meet deadlines and successfully manage multiple projects simultaneously
o Strong work ethic, detail-oriented
o Analytical mindset and critical thinking
o Ability to pivot and take action quickly
o Solid presentation skills
o Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data
o Ability to thrive in a fast-paced and ever-changing environment
o Knowledge of the basics of marketing, direct marketing focus a plus
Software Experience
o High level of proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint)
o Knowledge web analytics tools (Google Analytics, PowerBI)
o Proficiency in project/content management software (Ignite/Inmotion/Lytho, Adobe Digital Asset Management, Invision)
Level of Experience:
• Bachelor's degree with concentration in Marketing, Advertising, Communications, Business or other related field
• Minimum 2 years of professional experience in generating/supporting marketing, project management, or merchandising initiatives