Description

Who we are: 

Join House of Cheatham the creator and manufacturer of beauty brands in the multi-cultural hair category committed to delighting people across the globe. The Company is owned by a private equity sponsor that makes control investments in growing middle market companies and the sponsor acquired its interest in the Company in 2021.

Responsibilities:

Management of digital marketing initiatives, in collaboration with Digital Marketing Director, internal marketing team, e-commerce team, external agencies, and customers/vendors

• Create and maintain digital marketing content plans, calendars, campaign creative, copy, and activations
• Ensure digital marketing campaigns and content launch on time and on budget
• Lead, plan, and execute CRM/direct response marketing (email and SMS), and paid influencer campaigns
• Assist and support Digital Marketing Director with paid digital media strategy and initiatives, including display, SEM, paid social, OLV, CTV, etc.
• Partner with brand marketing teams to understand brand positioning and insights to develop custom audience segmentation for CRM/direct response marketing (email and SMS)
• Support Digital Marketing Director, brand marketing teams, agency partners, and creative resources on the development of brand digital content for all HOC brand websites and retailers’ e-commerce sites 
• Help manage the digital marketing dashboard to measure and report performance of all paid digital marketing campaigns and CRM initiatives to assess against goals (ROI and KPIs) 
• Conduct monthly budget tracking, measurement, and reporting of digital marketing initiatives and spend
• Brainstorm new and creative growth strategies utilizing digital marketing tactics
• Plan, execute, and measure test & learns, A/B testing, and other conversion experiments and tests to optimize user funnels and conversion points

Requirements

Qualifications

• 3 years digital marketing experience
• MBA preferred in marketing, Business Administration, or equivalent experience
• CPG experience and knowledge of the multicultural consumer 
• Demonstrable experience leading and managing SEM, email, SMS, paid social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience with Shopify and Klaviyo (or similar email platforms)
• Solid knowledge of website analytics tools (e.g., Google Analytics, Shopify, etc.)
• Experience in setting up and optimizing campaigns across various channels (site, social, email, display, SEM, etc.) 
• Strong analytical skills and data-driven thinking

Ability to travel up to 5%, lifting up to 10lbs, some walking, sitting for long periods