JOB DESCRIPTION

Job Title: Director of Luxury Sales

Department: Sales and Marketing

Supervision Exercised: N/A

Supervision Received: Complex Director of Sales & Marketing 

JOB SUMMARY

The Director of Luxury Sales is responsible for growing business in the luxury market segment through the Consortia, Corporate and Local Negotiated segments. This individual will continue to further penetrate existing accounts as well as procure new business for their assigned hotel. The Director of Luxury sales is also responsible for meeting assigned monthly sales goals.

MINIMUM REQUIREMENTS

Education

Experience

Skills and Knowledge 

The individual must possess the following knowledge, skills, and abilities to be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

• Must be able to read, write, and understand English
• Excellent verbal and written communication skills including leading and participating in formal presentations
• Advanced level of producing business luxury revenue sales through directly soliciting business via aggressive prospecting, making presentations, developing contracts, negotiating and closing sales
• Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment
• Experience with luxury consortia travel companies
• Strong computer skills. Microsoft Office, Hotel Sales Systems, and other programs as it pertains to this position
• Experience with Amadeus Agency 360 and Demand 360 business intelligence products
• Experience reading and understanding STR reports
• Experience with multiple brands (Hyatt, Hilton, Marriott) and brand-specific sales systems 
• Ability to work as part of a team
• Strong desire to deliver high-quality customer service
• Detail-oriented and organized as it pertains to accuracy and efficiency
• Good personnel management and organizational skills

JOB DUTIES

• Responsible for meeting or exceeding revenue goals in the luxury market segment(s) for the hotel.
• Responsible for the online RFP Management processes as applicable to brand or third-party sources, for securing new accounts within the Business Travel market segment(s) for hotel.
• Assist with the completion of required reports for the hotel in a timely manner
• Effectively communicate with the Director of Revenue and/or Complex Director of Sales & Marketing hotel to review opportunities that impact revenue goals
• Conduct weekly sales calls to existing and new accounts, as well as uncover new business in assigned market segment(s)
• Conduct site inspections, escort client visits, actively entertain, and personally interact with customers, as appropriate for transient travel development 
• Travel locally to conduct outside calls, promote hotel
• Attend tradeshows representing hotels required
• Generate leads and new business through internet searches, telephone and email solicitations, mailings, referrals, networking, trade shows, professional and community organizations, sales, blitzes, etc.
• Maintain relationship with the brand’s national sales office
• Arrange site inspections at the hotel for new accounts
• Respond to all sales inquiries within 24 business hours
• Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
• Responsible for negotiating volume account contracts and the implementation and set up as required
• Analyze historical, current, and future hotel/market trends and develop strategies to maximize occupancy and average rate of assigned hotels through creative and selective selling
• Remain current on new competition, and changes in the market
• Assist in the development of the annual budget and quarterly owner reviews
• Participate in management meetings to discuss budget, forecast, and rate
• Attend revenue strategy calls
• Participate in the yearly creation of luxury and transient budget 
• Assist with the completion of marketing and owner presentations 
• Partner with the operations team of assigned hotels to coordinate customer specifications, and effectively respond to customer issues and comments to ensure customer satisfaction
• Provide a weekly sales activity recap to property GM and Complex DOSM - This may also require the information being entered in the property sales system, as requested
• Completion of weekly/monthly sales activity goals provided by each property
• Adjust work schedule as needed to meet the business demands, which may include hours in early morning, evening and/or weekend hours
• Other duties as assigned