Atlantic Automation Company is a global distributor of manufacturing equipment supporting the bedding, apparel, and furniture industries. We are looking for a candidate to hold primary responsibilities across all product line ownership including product line life cycle management, market research and understanding, business plan development, and new product development.

• Identify North American Product Needs:
  • Develop and monitor broad understanding of the competition to support NA positioning and counter strategies.
  • Manage the continuous research process to capture voice of the customer, industry trends, competitive intelligence, and technical advances.
  • Works with business unit manager to propose data driven product improvements or new product development to drive incremental sales and profit.
• Own North American Product Line:
  • Broad range of activities that include creating the roadmap of the product line, new product development, mature product promotion, and maintenance of assigned product line.
  • Work with dedicated engineering team as a marketing/business stakeholder throughout the new product development process.
  • Lead the product pricing and assists in customer contract development & price negotiations.
  • Analyze and evaluate product performance using various data analytics tools and scorecard metrics, then implement improvements where necessary to include integrating production and customer feedback into product development.
  • Develop strong relationship networks and communication channels across internal departments and national/international vendors.
• Manage Marketing
  • Assist global partners, business unit manager, and stakeholders in creating launch strategies and commercially implementing with Sales, Marketing, R&D, and other cross-functional teams.
  • Collaborate with cross-functional team and Marketing to communicate the value proposition of our products in literature, digital advertising, product promotions, and other marketing collateral.
  • Provide support to sales channels, commercial team, and customers through applicable communication lanes to inform and grow sales.
• Oversee E-Commerce and Social Media
  
  • Oversee greenfield online store, website and application experience development and analyze design element impacts to grow product success.
  • Implement user and sales feedback to improve customer development and market presence.
  • Design and execute traditional media and nontraditional marketing through social media campaigns or 3rd party application integration.

• Master’s degree in business, marketing or related field and 12 years of relevant experience desired. Bachelor’s degree and 16 years of relevant experience or Associate degree in the same fields with 20 years of relevant experience. Equivalent experience in lieu of education will be considered.
• Understanding of machining and manufacturing practices, procedures, products preferred.
• Manufactured products Product Management experienced preferred.
• Ability to grasp technical details.
• Strong organizational skills with ability to manage multiple projects from inception to completion.
• Demonstrate a strong business acumen or the desire to learn relatively quickly.
• Able to analyze data and identify factors to select methods and techniques for obtaining solutions at all levels.
• Excellent written and oral communication skills.
• Ability to work as part of a team on tactical projects across multiple areas of the organization.
• Fluent in all Microsoft Office applications, SAP, and MRP or the ability to learn quickly.
• Willingness to travel approximately 30% of the time to include ability to travel overseas.