Job Title Web Developer, Brand Marketing Job Family Job Description What starts with YOU, moves the world! Hyster-Yale Group, Inc. (HYG), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Web Developer, Brand Marketing based at our Greenville, NC. What you will do: Responsible for managing and maintaining content and assets on public websites (Hyster.com & Yale.com) and the Partner Portal. Design and develop customized components for digital platforms, create, code, and test marketing emails, and set up assets (landing pages, forms, and canvases) for marketing campaigns. Responsible for utilizing the latest technologies to develop dynamic webpages, HTML emails, graphics, interactive web applications, digital sales tools, and digital marketing solutions supporting Hyster-Yale Group’s global web presence. Develops and manages web solutions for lead generation, nurturing campaigns and programs designed to support the full customer buying cycle to ensure overall profit growth and margin demand. Research, test, and analyze our brand websites for user experience, SEO (Search Engine Optimization), and accessibility. Delivers technical content guidance for the organization’s Content Management System (CMS), providing input and direction for global governance, UX and functionality enhancements as well as support and training to Hyster-Yale Group content authors. Who you are: Highly motivated: Enthusiastic about taking action and leading projects from beginning to end. Self-starter:Take initiative and act proactively. Able to work independently and establish personal work plans. Thrives in an ambiguous work environment and be successful with minimal supervision. Organized: Capable of managing multiple concurrent projects with varying timelines and asset requirements. Passionate about products: Can persuasively influence others with their knowledge and excitement about material handling. Articulate and informative communicator/writer: Can comfortably converse and present to all levels of clientele. As well as problem solve and internally communicate to get initiatives accomplished. What you will need: BA/BS degree required. An additional 4 years of experience may be considered in lieu of degree. Marketing or Web Development related discipline preferred. 5 years relevant experience. An advanced degree may count toward years of experience. Skills, Experience & Abilities Web development skills including HTML programming, .NET programming, JavaScript programming, React development, node.js, CSS development, responsive design development, database connectivity, and user interface development, Episerver or other CMS. Graphic design/editing skills that include utilizing Adobe Creative Cloud applications. Video editing skills using the Adobe Creative Cloud suite. Capability to communicate with internals, dealers, vendors, and media representatives. Product knowledge and overall understanding of the lift truck marketplace. Good SaaS system implementation skills. Who we are: HYG designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, HYG have been building relationships with our customers, suppliers, dealers, and employees for over 90 years. What we offer: Hyster-Yale Group offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k). #LI-RITB #LI-Hybrid Job ID 0817 Employment Type Full time Work Hours 40 Travel Required 1-10% Primary Location HYG US Greenville, NC (Headquarters) Address 1400 Sullivan Drive Zip Code 27834 Field-Based No Relocation Assistance Available No We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing. EOE/Minorities/Females/Veterans/Disabled At Hyster-Yale Group, our goal isn’t just to build the best lift trucks possible, but to create solutions that enable our customers to improve the overall efficiency and effectiveness of their businesses. Product development is informed, on-going and proactive. Our wide global presence, among the largest of all material handling manufacturers, enables Hyster-Yale to commit the resources necessary to ensure our lift trucks are some of the most innovative in the industry. Through our global reach, in-depth business analysis and industry experience, Hyster-Yale Group provides unparalleled product support to our dealers, customers and suppliers. It all translates to higher productivity and lower cost of ownership for our customers.