IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and ResponsibilitiesSocial Strategy:
· Develop and implement social media strategies that align with the organization’s marketing and communications objectives. This involves understanding key platform strengths, researching audience, building a strategy, pitch, and supporting tactics.
· Monitor and measure social media performance. Analyze data and use it to optimize social media strategy over time.
· Stay up to date on social media trends and best practices across all key platforms (LinkedIn, Reddit, Instagram, TikTok) . Knowledgeable about emerging platforms and tools in order to provide feedback and adapt content while building tactical plans.
· You have a keen understanding of how to connect business priorities to culture through intentional social storytelling
· Build relationships with key platform partners to remain up-to-date and a point person for social in the broader org
· Manage internal stakeholders invested in campaign specific plans
Creative Resource Management:
· Provide confident feedback on creative, copy, and social strategy to internal creative resources and agency.
· Play ownership role in managing creative resources during pivotal marquis brand moments- from briefing, project management, creative feedback, stakeholder management, and execution.
Required Technical and Professional Expertise· 5 years of relevant experience in social media, either in house or at an agency
· Experience leading creative brainstorms, pitching, and executing ideas from start to finish
· Experience working with creative resources
· Outstanding communication and organizational skills
· Experience building compelling social marketing strategies
· Deep knowledge of social media landscape from a brand POV and ability to advise accordingly
· Experience managing cross-discipline stakeholders
Preferred Technical and Professional Expertise· Working knowledge of project management tools such as Slack, Monday, Airtable and Box
· Proficiency with social media management and analytics tools.