Director of Marketing Technology and Operations at Highmark Health in Boise, Idaho, United States Job Description Company : Highmark Health Job Description : JOB SUMMARY The Director of Marketing Technology and Operations, a pivotal leadership role within the marketing & experience department, will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, particularly the widespread adoption and integration of AI, the role demands a visionary leader who can advance our marketing technology (martech) stack in collaboration with other key stakeholder departments, and optimize, automate or outsource operational processes across the department. The Director will be responsible for aligning technology with our current and future needs, ensuring seamless integration with corporate business planning, and facilitating budget and resource allocation. This role requires a leader with high emotional intelligence, capable of leading through influence and driving a thriving culture based on our core beliefs. ESSENTIAL RESPONSIBILITIES Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity.Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority. Technology: Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies. Develop and manage marketing technology roadmaps. Serve as primary point of contact and owner for marketing technology vendor relationships, in partnership with many cross-functional areas (such as customer relationship management, digital, research, media, in-house agency leaders, IT, data analytics, compliance, and procurement). Process:Oversee the development and implementation of marketing operational strategies and plans. Manage the budget, forecasting, and resource allocation process for the marketing department, ensuring optimal utilization of funds and technology. Lead Marketing & Experience annual planning process, including facilitating development of team marketing plans and performance metrics. Facilitate progress tracking and monthly operating rev To view full details and how to apply, please login or create a Job Seeker account