Senior Marketing Campaign Developer (AEP) at Humana in Boise, Idaho, United States Job Description Become a part of our caring community and help us put health first In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication, and security. The Marketing, Regulatory and Operational Communications team is seeking a skilled Senior Marketing Campaign Developer with expertise in utilizing the Adobe Experience Platform (AEP). The ideal candidate will possess strong knowledge and experience creating audiences utilizing AEP. As a vital member of the team they will play a crucial role in developing and optimizing audience segments to enhance our marketing strategies and drive business growth. As a Senior Marketing Campaign Developer (Senior Professional, Database Marketing), you will collaborate closely with our marketing and analytics team to leverage the Adobe Experience Platform (AEP) for audience development. You will be responsible for extracting, transforming, and loading data to create actionable audience segments. Additionally, you will contribute to the integration of various data sources and ensure the seamless flow of information across systems. Your insights and expertise will be instrument in optimizing our marketing campaigns and improve customer targeting strategies. You will implement best-known practices and develop key relationships with all impacted business areas. Partners with associates in other business areas to define business needs and help translate those needs into system requirements Utilizes Adobe Experience Platform (AEP) to create audiences using attributes and events Assists in creating processes and best practices for audience development and marketing automation Assists in implementation and configuration of the Adobe Experience Platform (AEP), including customization and integration with other systems Collaborates with cross-functional teams to understand marketing objectives and translate them into audience targeting strategies Collaborates with business partners to implement communication strategies through campaign development, enhancement, and maintenance Optimizes audience segmentation and targeting based on performance metrics and insights Provides consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications Works with IT and multiple business partners and with proprietary campaign management systems and industry leading To view full details and how to apply, please login or create a Job Seeker account