We are looking for an experienced marketing generalist to handle our US marketing activities and will be part of the global marketing team.

Reporting to the head of business marketing, you will implement the optimal mix of integrated marketing initiatives to achieve business objectives focusing on lead generation, building brand equity, and driving revenue growth.

Responsibilities:

Manage US clients and industry events and take ownership of US events calendar.

Efficiently manage event budgets and handle all logistical aspects, such as vendor sourcing and negotiation.

Assist the Business Marketing Head in implementing the Account-Based Marketing (ABM) program to enhance sales relationships and drive strategic deal progression.

Independently collaborate with Sales Business Units on specific ABM accounts

Foster and manage strong relationships with key stakeholders, including CXOs, US sales teams, Studio (services) teams, and external partners.

Work with stakeholders in the business to develop thought leadership, case studies, videos, solution collaterals, press releases, internal communications

Collaborate with services marketing, content marketing, PR, and other teams to craft effective marketing materials and messaging for regional campaigns.

Manage a comprehensive marketing program across various channels, including webinars, partner programs, and digital campaigns, to drive leads and opportunities and win business.

Support with our advisory and analysts' relations plan to build and increase visibility among analysts and influencers community in US.

Be an active and collaborative member of the Global Marketing team to ensure consistency of strategic marketing programs.

Qualifications

Must have:

• 8 years of experience in US field marketing with a proven track record of success in B2B environments
• Experience with executing virtual and in-person events, via long-distance.
• Excellent project management, communication, and organizational skills.
• Proven ability to collaborate effectively with cross-functional teams and external partners.
• Strong analytical and reporting skills.
• Ability to travel to support regional activities and initiatives as required by the business within US.
• Experience managing or working within cross-functional marketing and creative teams
• Fluency in English.

Nice to have:

• Good understanding of the IT B2B software market, cultural differences, and business opportunities.
• Familiarity with Salesforce, Marketo is a bonus