Full Time | IT Outsourcing & Consulting1 Month Ago
Save
Sorry! This job is no longer available. Please explore similar jobs listed on the left.
INFOMATICS is Hiring a Google Tag Manager Architect Near Newton, MA
Job Details
Responsibilities:
Collaborate closely with marketers, developers, and data analysts to gather tagging requirements and translate them into GTM configurations. Create, modify, and maintain GTM containers, tags, triggers, and variables to ensure accurate data collection and tracking. Implement advanced tracking mechanisms, including email and paid media tracking, event tracking, custom dimensions, and cross-domain tracking. Monitor the performance of tags, troubleshoot tracking issues, and ensure data consistency and accuracy. Collaborate with cross-functional teams to define and implement data layer structures that support comprehensive data capture. Collaborate with QE teams and provide guidance for validation of tracking technologies. Maintain documentation of tagging implementations, tracking specifications, and changes made within GTM. Stay up to date with the latest Google Analytics, Google Tag Manager, and tracking technologies to provide innovative solutions. Provide guidance and training to internal and partner teams on GTM best practices, tag implementation, and data quality. Analyse digital campaign outcomes, providing detailed reporting on metrics, and making informed decisions to improve ROI and effectiveness. Collaborate with Data Privacy Office and support creation of governance process to ensure consent management implementation for tags for compliance with privacy laws.
What are we looking for?
5 years of hands-on experience in Google Tag Manager administration and implementation
Proficiency in setting up and configuring tags, triggers, variables, and data layer elements within GTM. Strong understanding of web technologies, HTML, CSS, and JavaScript, to effectively implement tracking solutions. Experience with Google Analytics and other analytics platforms to analyze data and measure the impact of tracking implementations. Proven ability to troubleshoot tracking issues and resolve technical challenges related to data collection. Excellent communication skills for collaborating with lines of business, stakeholders, and technical teams. Understanding of digital marketing concepts and strategies to align GTM implementations with business goals. Strong attention to detail, organization, and documentation skills Knowledge of SEO, SEM, and digital advertising tracking is a plus. Experience in tag management in the context of a CMS system like Sitecore is a plus. Relevant certifications in Google Tag Manager or Google Analytics are advantageous.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.