Responsibilities:

Collaborate closely with marketers, developers, and data analysts to gather tagging requirements and
translate them into GTM configurations.
Create, modify, and maintain GTM containers, tags, triggers, and variables to ensure accurate data
collection and tracking.
Implement advanced tracking mechanisms, including email and paid media tracking, event tracking,
custom dimensions, and cross-domain tracking.
Monitor the performance of tags, troubleshoot tracking issues, and ensure data consistency and
accuracy.
Collaborate with cross-functional teams to define and implement data layer structures that support
comprehensive data capture.
Collaborate with QE teams and provide guidance for validation of tracking technologies.
Maintain documentation of tagging implementations, tracking specifications, and changes made within
GTM.
Stay up to date with the latest Google Analytics, Google Tag Manager, and tracking technologies to
provide innovative solutions.
Provide guidance and training to internal and partner teams on GTM best practices, tag implementation,
and data quality.
Analyse digital campaign outcomes, providing detailed reporting on metrics, and making informed
decisions to improve ROI and effectiveness.
Collaborate with Data Privacy Office and support creation of governance process to ensure consent
management implementation for tags for compliance with privacy laws.

5 years of hands-on experience in Google Tag Manager administration and implementation

Proficiency in setting up and configuring tags, triggers, variables, and data layer elements within GTM.
Strong understanding of web technologies, HTML, CSS, and JavaScript, to effectively implement tracking
solutions.
Experience with Google Analytics and other analytics platforms to analyze data and measure the impact
of tracking implementations.
Proven ability to troubleshoot tracking issues and resolve technical challenges related to data collection.
Excellent communication skills for collaborating with lines of business, stakeholders, and technical teams.
Understanding of digital marketing concepts and strategies to align GTM implementations with business
goals.
Strong attention to detail, organization, and documentation skills
Knowledge of SEO, SEM, and digital advertising tracking is a plus.
Experience in tag management in the context of a CMS system like Sitecore is a plus.
Relevant certifications in Google Tag Manager or Google Analytics are advantageous.