We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.Job Description

Informa Connect's Buildings & Construction Group is looking for a tenacious, passionate and sales-driven Demand Generation Marketing Coordinator with a penchant for improving conversion rates and driving awareness and engagement to bring in qualified leads for our sales teams.

If you are entrepreneurial, data-focused and able to work across different marketing channels to increase revenue, this is the job for you.

The Demand Generation Marketing Coordinator, in alignment with our Sales, Brand and Marketing Directors, will be responsible for deploying sales marketing campaigns with a focus on acquiring leads and new customers to grow the sales pipeline and overall brand.

Job Description

You will work across Buildings & Construction industry verticals to execute high-touch demand generation campaigns that generate high-quality leads and improve conversion rates for our sales teams.

You will be responsible for the overall execution of a sales marketing strategy, messaging and content that drives awareness, audience engagement and increases sales, including lead generation/nurture, pipeline progression, cross/upsell, and account-based marketing.

This position reports into the Director of Demand Generation and will support all leads and pipeline-related KPIs, monitoring progress to marketing-attributable revenue goals. The role requires extensive collaboration Sales, Brand and Event Marketers, and Senior Management, and you will play a key part in fulfilling the strategy for driving demand for the Informa Connect Buildings & Construction Group’s portfolio brands.

Primary responsibilities:

• General administrative sales marketing support of the Buildings & Construction Group's brand portfolio.
• Create, manage and experiment with new user acquisition campaigns.
• Governance and maintenance over all client-facing sales enablement materials, digital media kits, pitch decks and marketing media websites.
• Ability to multi-task and work on concurrent marketing campaigns interchangeably, applying necessary rigor across core areas of sales marketing that actively consider different markets/customers.
• Deploy multifaceted B2B marketing campaigns produced in tandem with sales, brand and marketing leaders, including up-sell/cross-sell plays, lead generation, and key account penetration through social media, paid and organic search, email, content marketing, etc.
• Marketing Analysis:
  • Analyze data to monitor revenue performance and uncover areas for improvement.
  • Find and address issues in the marketing funnel to prevent and reduce customer churn.
  • Provide reporting to the senior management team against agreed performance measures.
  • Conduct in-depth competitive intelligence scraping and list building.
  • Act as a key contributor to competitive landscape market research and year-end reporting activities.
• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads.
  • Create and execute on a wide range of ROI-driven digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, layouts and funnels that are designed to convert).