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Who we are:
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products, and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
MMGNET Group is a portfolio of leading B2B fashion industry brands with a rich legacy of supporting the industry and powering the business of fashion forward. The portfolio includes MMGNET, fashion’s newest source for industry insights, trend forecasting, and business resources and parent brand to industry-leading fashion trade event brands MAGIC, PROJECT, COTERIE and Sourcing at MAGIC. MMGNET Group is a subsidiary of Informa Markets and is formerly known as Informa Markets Fashion. MMGNET Group is a subsidiary of Informa Markets (LON:INF). To learn more about the MMGNET Group portfolio, please visit mmgnetgroup.com.
Reports to: Director, Brand & Community
The Brand Manager drives the MMGNET brand strategy and go-to-market plans. They preserve and enhance the brand DNA and play a key role in developing the brand story, visual identity, and ethos across marketing campaigns, channels, social media, events, and influencer programs.
The Brand Manager reports to the Director of Brand & Community and supports the wider marketing organization in developing, planning, and executing brand marketing campaigns and partnerships. This involves working collaboratively with cross-functional marketing teams such as Events Marketing, Revenue Marketing, Content, Social, and Creative & Design.
Additionally, the Brand Manager is responsible for managing external partners, resources, and freelancers as needed and for other project management responsibilities as necessary.
The ideal candidate for this role is customer-obsessed, a storyteller at heart, visually and creatively astute, and a self-proclaimed brand nerd. They thrive in collaborative, fast-paced environments and are highly self-motivated, able to prioritize as needed and balance stakeholder feedback with brand management and marketing best practices to deliver effective materials, campaigns, and messaging. Communication, collaboration, and emotional/behavioral intelligence are fundamental to this position and success in this role.
The ideal candidate should possess a solid understanding of brand management best practices, brand marketing campaign development, and visual guidelines/campaign development.
Ability to work a hybrid schedule and travel into our office located at 605 3rd Ave, New York, NY 10158
Role Accountability and Duties:
The pay range for this position is $68,500 - $78,000 depending on experience
This posting will automatically expire on 7/12/2024
What you bring to the team:
Why work at Informa
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how Informa handles your personal data when you apply for a job here.
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The job skills required for Brand Manager include Insight, Initiative, Leadership, Project Management, Presentation, Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Manager job description and responsibilities
Brand managers use customer and trend research to create strategies that will change how people perceive the brand.
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Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers.
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Brand managers plan ways to promote – and change the public perception of – brands.
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Brand managers focus on both short- and long-term brand business objectives.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Manager jobs
Develop a Thoughtful Brand Strategy.
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Be different or better (or both).
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Be always contextually relevant.
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Coordinate several marketing agencies.
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Speak out to challenge the strategy.
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Step 3: View the best colleges and universities for Brand Manager.