Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

What we’re looking for:

Reporting to the Group Marketing Manager, Informa Markets is seeking a digital savvy, highly motivated marketing specialist in support of the WWETT Show (Water & Wastewater Equipment, Treatment and Transport). This role is key in the delivery and success of integrated campaigns to generate awareness, increase attendance and engagement from key audiences and support the sales team in generating revenue.

The focus may vary on a daily basis -- from taking part in and supporting strategic planning, to project management and execution of deliverables, to helping to create project/campaign reports. 

This individual needs to be analytical and data oriented, but with creative flair and exceptional attention to detail. The candidate should have experience in marketing automation technologies and be accustomed to delivering in a fast-paced dynamic environment.
Role Accountability and Duties:

• Ongoing support of the event/media timelines to ensure correct planning, pacing, executing and reporting of all marketing campaigns, both online and offline for the WWETT Show.
• Support marketing team in ensuring that campaigns, projects, and initiatives are on schedule and on budget
• Actively contribute creative ideas for new campaign initiatives based on past campaigns
• Ensure all marketing collateral, email marketing, website content, and digital marketing are thoroughly proofed and adhere to brand guidelines and agreed Informa standards.
• Identify and assist with target media, association, industry partners and social media influencers to determine how they fit within the integrated campaign.
• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels; work with cross functional teams to optimize marketing copy for conversion
• Update marketing copy, content on brand AEM websites and other owned channels as needed and as directed by marketing leads, content team; work with brand managers and creative team to ensure updates are reflective of the brand look, feel, and voice
• Work with various stakeholders (including but not limited to) the Group Marketing Manager, Group Director, Group Sales Manager, and Conference Producer to coordinate campaigns, source information, provide regular updates and support teams to jointly deliver the event.
• Reporting and analysis: Ensure tracking and reporting on campaigns is delivered on schedule; manage post event analysis and report creation
• Provide budgetary support including billing, coding of invoices, reconciliation and tracking
• Provide onsite support during shows and events.
• Provide support to Senior Marketing Manager and marketing team on additional/other initiatives and projects as needed

The pay range for this position is $58,500 - $70,000 depending on experience

This posting will automatically expire on 6/30/2024

Qualifications

What you bring to the team:

• 2 years proven work experience within the marketing space
• Bachelor’s degree in marketing or related field
• An entrepreneurial spirit and desire to take projects and run with them
• Strong written and verbal communication skills
• Goal-oriented, self-motivated and adapts to changing situations and requirements
• High attention to detail with the ability to efficiently prioritize and execute deadline-driven projects to a high standard through strong project management skills.
• Experience managing social media through platforms such as Hootsuite, and experience with social media listening and sentiment analysis.
• Ability to analyze and interpret data and create reports used to provide insight to key stakeholders
• Proficiency in web content management platform, MS Office including Word, Excel, and PowerPoint is required. Experience using Eloqua, and social media management software such as Hootsuite.
• Team player and highly collaborative, with excellent verbal and written communication skills.
• Willingness to travel

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.