inlea is a company that specializes in business support, launch & expansion, Web3 & innovation. We offer high-quality advisory services to companies of all sizes. We provide flexible hyrbrid work options for our teams.

Role Description

This is a full-time hybrid role for a Digital Communication & Campaign Specialist. The Specialist will be responsible for day-to-day tasks related to digital communication and campaign management. This includes creating and implementing digital strategies, managing projects, and overseeing digital marketing initiatives.

Qualifications

• Analytical Skills, Communication, and Project Management skills
• Proficency in Marketo to be able to manage communications, campaigns and Newsletters. Analysis skills with Marketo
• Google analytics
• Eloqua
• Word Press
• Air Table
• Digital Strategy and Digital Marketing skills
• Experience in campaign management and digital communication
• Excellent English written and verbal communication skills
• Ability to work independently and in a team
• Knowledge of innovative digital trends and technologies
• Bachelor's degree in Marketing, Communications, or related field
• Ability to work across time zones - early morning and late night calls.
• Project management skills
• Able to work with urgency and adapt to team needs.

Responsabilities

Develop and Execute Digital Campaigns:

• Create, implement, and manage multi-channel digital marketing campaigns.
• Monitor and analyze campaign performance, adjusting strategies and tactics to optimize results.
• Understand campaign flow and what is required to keep a campaign on track

Content Creation and Management:

• Develop compelling and engaging content for various digital platforms including email newsletters and work with translation services & review cycles.
• Ensure all content aligns with brand voice, messaging, and objectives.

Email Marketing:

• Design and execute email marketing campaigns, including newsletters and automated workflows.
• Analyze email performance metrics and implement improvements based on data-driven insights.

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) for all digital campaigns.
• Prepare regular reports on campaign performance, insights, and recommendations for future strategies.

Collaboration and Coordination:

• Collaborate with cross-functional teams including marketing, sales, product development, and external agencies to ensure cohesive campaign execution.
• Coordinate with graphic designers, copywriters, and other creatives to produce high-quality digital assets.

Compliance and Best Practices:

• Ensure all digital communications comply with relevant regulations, industry standards, and best practices.
• Stay informed about the latest digital marketing trends, tools, and technologies.