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Senior Product Marketing Manager
Apply
$93k-121k (estimate)
Full Time 2 Days Ago
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Optimize Partners is Hiring a Senior Product Marketing Manager Near Atlanta, GA

A fast growing B2C/B2B tech product start-up is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular 'productivity' product. You will research, understand the product, and position it to users and the market, through the right marketing channels.
Responsibilities:
  • Drive business and user growth through creative storytelling, and launching/managing multi-channel marketing campaigns that drive brand awareness, and user adoption.
  • Define, and create the messaging and position for one or more of the company's key customer segments (B2B), and build out the compelling content.
  • Enable sales lead generation with creative messaging and materials (emails, websites, articles, etc.)
  • Establish, and lead a small team within product marketing
  • Analyze marketing metrics such as retention, and conversion rates to identify usage and optimize business outcomes
  • Partner with key stakeholders within sales, product management, customer success and engineering to define product communications, and standardize the product messaging/communication process
Qualifications:
  • 4 years of experience in marketing, product, or customer success, with 2 years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
  • Understands product marketing, and it's best practices.
  • You're an exceptional writer and storyteller. You're able to communicate to B2C and B2B users, and potential users, in a way the generates empathy, solves problems, and engages the audience to adopt the product.
  • You're familiar with A/B testing, and analyzing marketing and sales metrics
  • People management experience is preferred, but not a hard requirement
What to Expect, If Hired
  • Health, Vision and Dental Insurance
  • 401(k) retirement savings plan, with Employer match
  • Paid Time Off

Job Summary

JOB TYPE

Full Time

SALARY

$93k-121k (estimate)

POST DATE

06/23/2024

EXPIRATION DATE

07/06/2024

WEBSITE

optimizepartnersllc.com

HEADQUARTERS

Irvine, CA

SIZE

<25

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The following is the career advancement route for Senior Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Senior Product Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Product Marketing Manager. You can explore the career advancement for a Senior Product Marketing Manager below and select your interested title to get hiring information.

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