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Location : 8-9/days per month in Cambridge, MA
Salary : 130-165k with 10% bonus and equity options
Required Skills and Experience *
-5-8 years in Product Marketing Role
-3 years in the B2B marketing space
-Comfortability writing their own content and coming up with positioning
-Ability to work cross-functionally with sales and product teams
-Great communication
-Bachelor's Degree
Nice to Have Skills and Experience
-Product Marketing in the software/technology industry
Job Description *
An employer is looking for a Senior Product Marketing Manager to focus on their B2B business. He/she will join a team of 4 other Product Marketing Managers, 2 others focused on B2B and 2 on the consumer product. This role will oversee newer growth verticals within the digital retail and wholesale space, working closely with the Product Officer and their team to bring the vision and product roadmap to life. This person will help craft a story, position the product messaging, and will work closely with the product and sales teams to ensure successful product launches and ongoing marketing program effectiveness. In order to do so effectively, this person will serve as an expert on buyer personas, analyze the competitive landscape of the industry to help differentiate offerings, and ensure the messaging will resonate with target buyers. The Senior Product Marketing Manager will develop marketing plans, evaluate their effectiveness and provide recommendations for improvement and serve as a thought leader for the newly supported products.
This is a great opportunity to join a well-established SAAS company in Boston, MA. The team is onsite 2-3 days per week.
Full Time
$127k-162k (estimate)
07/06/2024
07/25/2024
insightglobal.com
BALTIMORE, MD
500 - 1,000
2001
TYLER HODGINS
$500M - $1B
Business Services
We arent just a staffing company. Were a company that cares for others. It might sound lofty, but it's the idea that gets us up everyday, determined to make it true. Insight Global is a company that people can anchor to in moments of triumph, struggle, and every time in between. Whoever you are and wherever you come from, you matter to us and we have your back. Together, anything is possible.
The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.