A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across 30 designated market areas. This is a “hands-on-keys” role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance. This role requires careful in-platform management & financial stewardship for our brands.

RESPONSIBILITIES
Programmatic Activation/Trading

• Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team

• Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis

• Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting

• Analyze campaign data and optimize towards brand KPI’s and effectiveness

• Continually evaluate programmatic strategies and identify testing opportunities

• Build and source audiences relevant for each campaign

• Proactively monitor campaign activity for delivery, ad quality, and performance

• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers 

• Produce and present engaging campaign analysis to internal brand teams

• Manage the reporting and financial management for programmatic campaigns across the portfolio

• Demonstrate a “big picture” understanding of brands marketing strategy and the role programmatic plays

Agency and Cross-Functional Internal Teams Collaboration

• Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan

• Partner with National Inspire team to ensure clear separation exists between National & Local investment

• Participate in Programmatic Team meetings, workshops, QBR’s, & best practice development

• Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

EDUCATION AND EXPERIENCE QUALIFICATIONS

• Required Minimum: Bachelor’s degree

• 2 – 5 years of relevant experience executing digital ad campaigns

• Local media campaign experience a plus but not required

• Hands on keyboard experience within a multichannel DSP (DV360, Yahoo!, TTD etc.)

• Demonstrated experience in problem solving and managing multiple tasks

• Account budget management through daily/weekly pacing, monthly and yearly goals

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

• Ability to deliver results

• Strong attention to detail

• Excellent project management skills (proficiency in Excel/PPT will be key)

• Ability to balance multiple priorities and meet project deadlines

• Excellent oral and written communication skills

• Ability to lead and influence others

• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands

• Self-starter personality who can operate with minimal supervision

• Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively

• A detail-oriented approach and a desire to achieve objectives accurately

• Solid quantitative and research skills, and proven data interpretation capability

• Ability to learn new systems and workflows

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.