RESPONSIBILITIES

Social Activation

• Develop innovative, localized paid social approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with the National social team.
• Serve as the key hands-on-keys social trader, managing paid social media campaigns on a market-by-market basis.
• Monitor campaigns to ensure appropriate pacing relative to budgets and targets.
• Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
• Perform monthly billing and invoice reconciliation.
• Manage the builds, tagging, reporting, and financial management for Paid Social campaigns across the portfolio.
• Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy.
• Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions.
• Support the integrated reporting of documents – including migration to dashboard reporting – as needed by cross-functional team members for internal and external purposes. 
• Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media.
• Proper management and reconciliation of all account budgets in accordance with media authorizations.
• Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors.
• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps, and timelines with Managers.
• Demonstrate a “big picture” understanding of brands' marketing strategy and the role Paid Social plays.
• Help in identifying key partners and tactics within planning windows for specific brands.
• Effectively communicate both verbally and in writing with both internal and external stakeholders.

Agency and Cross-Functional Internal Teams Collaboration

• Partner with internal & agency media analytics teams to measure the impact of ongoing campaigns and overall plans.
• Partner with National Inspire team to ensure clear separation exists between National & Local investment.
• Participate in Social Team meetings, workshops, QBR’s, & best practice development.
• Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands' objectives, insights, and key challenges.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• 4-year Degree required.
• 2 – 5 years of relevant experience in marketing and/or media required.
• Local media campaign experience is a plus but not required.
• Hands-on keyboard Paid Social buying experience within Facebook, Snapchat, TikTok, Reddit, and Pinterest platforms.
• Demonstrated experience in problem-solving and managing multiple tasks.
• Account budget management through daily/weekly pacing, monthly and yearly goals.
• Brand & Performance Media Campaign.

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

• Ability to deliver results.
• Excellent project management skills (proficiency in Excel/PPT will be key).
• Ability to balance multiple priorities and meet project deadlines.
• Excellent oral and written communication skills.
• Ability to lead and influence others.
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
• Passion for the restaurant industry and desire to train in our restaurants to learn operations.
• A strong desire to help shape the future at Inspire Brands.
• Self-starter personality who can operate with minimal supervision.
• Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively.
• A detail-oriented approach and a desire to achieve objectives accurately.
• Solid quantitative and research skills, and proven data interpretation capability.
• Ability to learn new systems and workflows.

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.