What are the responsibilities and job description for the Direct Marketing Manager position at Intellipop?
Job Title: Direct Marketing Manager
Location: Payson, UT / Requires Multi-State Traveling
Company: Intellipop Internet Services
Job Type: Full-time
About Us:
Intellipop is a leading provider of fiber internet services, delivering high-speed and reliable internet to communities across multiple states with a key focus on customer support. As we experience rapid growth in existing and new markets, we are seeking a dynamic and results-driven Direct Marketing Manager to lead our field marketing efforts across seven states.
Position Overview:
The Direct Marketing Manager will be responsible for developing and executing field marketing strategies in all our markets. This position plays a critical role in driving awareness, customer engagement, and sales by building and managing local marketing teams. Key strategies include door-to-door sales, print marketing, and promoting our services at local events. You will ensure marketing goals are achieved, sales numbers are met, and build marketing teams in various regions.
This position requires frequent travel to our markets and offers an exciting opportunity to drive growth as we expand in an industry that is seeing rapid growth. Travel expenses will be covered by Intellipop. Experience is preferred but we would be willing to train and grow with the right candidate.
Key Responsibilities:
- Develop and implement comprehensive field marketing strategies, including door-to-door sales, print marketing campaigns, and marketing at community events.
- Lead the recruitment, training, and management of local marketing teams to execute marketing strategies, drive sales and other promotional activities.
- Collaborate with sales teams to ensure alignment of marketing efforts with sales objectives, driving customer acquisition and business growth.
- Identify and attend key community events in target markets to raise brand awareness and generate leads.
- Manage marketing collateral such as flyers, brochures, and other print materials to support field marketing efforts.
- Monitor market trends, analyze customer data, and adjust marketing campaigns to maximize effectiveness.
- Track and report performance metrics, ensuring marketing goals are met and identifying opportunities for improvement.
- Oversee budgets, timelines, and resources to ensure efficient execution of all marketing activities.
- Travel to key markets to support teams, oversee field marketing activities, and ensure successful execution.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of experience in direct marketing, field marketing, or a similar role preferred.
- Ability to pass background check and clean driving record.
- Proven track record of managing sales teams and event-based marketing strategies.
- Strong understanding of marketing in the telecommunications or technology industry is a plus.
- Experience with managing print marketing campaigns.
- Excellent communication, leadership, and organizational skills.
- Ability to travel extensively across multiple states (up to 50% travel required).
- Self-motivated and results-oriented, with a passion for driving business growth.
What We Offer:
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package including health and dental.
- Opportunities for professional growth and advancement.
- A dynamic, supportive work environment in a rapidly growing company.
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 2 years (Preferred)
Language:
- Spanish (Preferred)
Willingness to travel:
- 75% (Required)
Work Location: Hybrid remote in Payson, UT 84651