Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our leading brands - Turbo Tax, Credit Karma, QuickBooks, and Mailchimp - Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.
At TurboTax, we are currently looking for a creative and results-driven leader to oversee our digital creative team. In this role you will guide a small team of highly talented marketing professionals to develop creative strategies and execution across multiple digital channels, including Mobile, Video, CTV and Programmatic delivering on the overall digital advertising strategy and TurboTax business targets. This role will report to the Director of Brand and Creative on the TurboTax marketing team.
As the Group Manager, you will be responsible for managing the creative strategy and direction for our digital campaigns, collaborating with agencies and partners along with our internal digital media buying team. You will be responsible for gathering data and insights and to analyze and optimize our campaigns through platform analytics and market data. Your work will be critical in delivering a both results-driven creative and a cohesive brand voice across all channels and the delivery of our user acquisition and retention goals. You will play a key role in developing innovative creative strategies and partnering closely with our media and activation teams to bring holistic strategies to market. Your work will deliver on our deep passion for customer obsession, innovation and bringing financial progress to our customers.
Qualifications

• Digital Marketing expertise; you are a digital native and expert in acquisition, with focus in paid media and demonstrated success working in digital, social, CTV, mobile app channels
• Demonstrated ability to execute large-scale digital marketing strategies through creative, including managing a high-output creative production process from ideation to production to testing and deployment
• Strong understanding of and experience in managing ATL (above-the-line) ad media campaigns and their role in driving 'top of funnel' user interest, especially when used in conjunction with user acquisition campaigns.
• Strong prioritization and organization skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment
• Bachelor's degree in marketing, communication, or related field. MBA is a plus.
• 7 years of experience in digital creative or digital media, with a focus on strategy and management.
• Proven experience managing agencies, vendors, and cross-functional teams with a focus on delivering measurable business outcomes.
• Strong analytical skills and experience working with data and insights to optimize campaigns and deliver effective and measurable results.
• A passion for digital marketing, a commitment to staying up to date on the latest trends and technologies, and a mindset geared towards delivering measurable results that drive business growth.
• Deep customer obsession with a passion for understanding our consumers and how we better enrich their lives through our work
• Excellent overall communication skills with a background in data driven assessment and cross organizational story-telling
• Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment
• As a leader, you will need to be able to attract, energize and retain the best, diverse talent while championing a culture of inclusion and innovation
• The leader of this team will also embody Intuit's five core values, which are:
• Integrity without Compromise: For us, integrity without compromise means that we strive to speak the truth and assume the best intent. We value trust and do the right thing - even when no one is looking.
• Courage: Courage means being bold and fearless in how we think and act, relentlessly holding a high bar for performance, and valuing speed, learning and action.
• Customer Obsession: Being customer-obsessed means that we fall in love with our customers' problems, not our solutions. We sweat every detail to deliver delightful and meaningful customer experiences.
• Stronger Together: We're passionate about creating an environment where all employees feel a sense of belonging, and where everyone feels like they can bring their whole selves to work. We believe in creating a workforce with an inclusive environment representative of our diverse customers.
• We Care and Give Back: When we think of our mission of powering prosperity, we don't limit ourselves to solving challenging financial problems. As stewards of the future, we are committed to causes like caring for our environment, supporting the communities around us through our Prosperity Hibs, and providing opportunities for everyone to prosper

Responsibilities

• Responsible for the overall creative strategy for digital media, briefing and creation of all digital assets that live across digital platforms, YouTube and other digital viewing properties, app, and social campaigns
• Work with Analytics partners to clearly understand performance, analyze trends, business results and use this data to iterate and implement changes to improve results
• Collaborate with both internal creative agency partners and external teams to deliver cohesive creative assets that live across channels
• Ensure collaboration and connection between brand strategy and platform execution
• Delivering creative that drives performance in market and creates continuous test and learn mindset to drive to the results that meet business objectives
• Lead a team of three direct reports and their growth and development in a high performance culture
• Own the day to day relationship with our digital marketing agency, including oversight of their Scope of Work and annual budget and funding
• Work closely with cross-functional teams, including marketing channels, strategy, insights, product, and analytics to deliver best in class creative and drive measurable business outcomes.
• Stay up to date on industry trends and best practices in digital creative, bringing new ideas and approaches to the team that will help deliver innovative solutions that drive business growth.
• Immerse yourself in the creative landscape to become an expert in building native ads for platforms and audiences that leverage trends and insights emerging in the marketplace.