Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
People who work for themselves fuel our economy. In the U.S., small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years.
The Global Marketing Market Research Team in Intuit's Small Business and Self-Employed Group (SBSEG) is focused on powering our marketing and product innovation through deep customer empathy. Come join our dedicated and passionate team of talented researchers. We use qualitative and quantitative research methods to generate meaningful insights that define where our business plays and how to win through market sizing, competitive analysis, value prop creation, communications, brand health, web testing and more.
We are looking for a passionate candidate to join our Market Research organization: someone who is comfortable working across disciplines with cross-functional teams, able to flux between methodologies, and also able to step back, and connect the dots for a more strategic point of view. This role will be the lead for our brand and communications work partnering closely with our Global Brand team and lead all efforts to measure our brand, our campaigns and ensure our creative being launched is best in class.
We're looking for someone who is smart, humble, curious, a great team player and of course, completely obsessed about customer insights. We celebrate all forms of diversity and welcome any non-traditional paths into this profession.
Qualifications

• 7 years of work experience as a marketing researcher, preferably in the technology sector. Experience on the vendor side is also applicable.
• Passionate about customer insights and comfortable working across disciplines with cross-functional teams.
• Smart, humble, curious, a great team player, and experienced in marketing research, preferably in the technology sector.
• Experience with various qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, customer journeys and more.
• Deep understanding and experience with brand measurement and tracking, campaign measurement and creative testing.
• Proven ability to use customer insights to drive a holistic marketing strategy.
• Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics.
• Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures.
• Experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics, SPSS, etc.) is preferred
• Familiarity with design thinking and lean experimentation is a plus.

Responsibilities

• Overall program responsibilities for brand health measurement and tracking, along with campaign measurement and creative testing.
• Conduct end-to-end research, utilizing a wide variety of methodologies (both, qual and quant), to help us gain confidence in our understanding of our users (current and future), their needs and the opportunity this uncovers for our products.
• Work closely with marketing teams and product leaders to define the most important research questions, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action.
• Define the most important insights that drive seamless customer experiences and delight and work with Marketing to action these and translate them into business impact.