The Senior Manager, Paid Search would be responsible for leading paid search strategy and campaign execution for a variety of assigned client accounts in a fast-paced, and results-oriented environment. The Senior Manager, Paid Search will also commonly execute Performance Max, Demand Generation, and YouTube campaigns. S/he would be responsible for leading and growing client relationships, establishing trust and delivering on client goals. As well as, developing strategy and tactics based on key understandings of his/her clients' business objectives.

Paid Search Campaign Management:

• Develops planning strategy based on keyword research and search volume data
• Selects appropriate paid search engine, SEM tactics and campaign objectives based on client goals
• Develops keywords and creative ad strategy based on client feedback
• Develops presentation materials for client review and adapts/finalizes based on feedback
• Ensures campaign tracking, audience building, and billing is setup prior to campaign launch
• Works with Creative team (as necessary) on digital ad development to ensure creative is delivered to spec and supports media strategy
• Works with Analytics and Ad Ops team for any tagging/reporting requirements
• Executes campaign reporting activities based on agreed upon cadence
• Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
• Manages campaign execution from start to finish
• Supports the needs of Director of Search and other senior leadership Client Relationship Management:
• Act as account lead in maintaining and growing successful client relationships
• Lead client meetings and presentations
• Works closely with Google Agency representatives to develop productive working relationships that drive results for clients
• Stays up-to-date on paid search landscape to learn about relevant offerings, new products, and trends Qualifications
• Strong team leadership qualities and experience in a management role
• Strong organizational skills, attention to detail and project management
• Experience leading client relationships
• Experience with Performance Max, Demand Generation, YouTube, etc.
• Experience pulling and interpreting data from Google Analytics
• Knowledge of paid search landscape and the ever-changing Google products available
• Strong analytical skills and understanding of KPI's for digital media
• Google Analytics Certification is a plus
• 5 years of relevant experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $85,000 - $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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